21 Insights Series
Hear live expert discussion on each of our 21 top strategies for outperforming in the Year of Variability—created for apartment operators and investors by RealPage® market specialists from the most robust multifamily data available.
VP and Deputy Chief Economist Jay Parsons and our panel of rental housing economists and industry principals identify themes and opportunities across asset class, location and strategy to help optimize your approach, focus resources and stay ahead of trends in 2021.
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                21 Insights Series
        
        
                    
            
            
        Key Insight #21: Push for More Public Support for Affordable Housing
Mar 26, 2021 | 6 min
                        A dangerous undersupply of Affordable Housing in the U.S. continues under policies and funding shortages that restrict and slow development and pass the buck to property owners.
Apartment industry pr... Read
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        Key Insight #20: Prepare for Longer Unit Turns
Mar 26, 2021 | 7 min
                        In 2021, anticipate a limited construction supply chain with greater delays and costs for property repairs and unit renovations.
Proactively adjust move-out timelines and vendor processes and empower... Read
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        Key Insight #19: Reimagine Short-Term Rentals
Mar 26, 2021 | 5 min
                        After stress-testing short-term rental business models during the pandemic, multifamily owners/operators can prepare for the next generation of STRs with “flexible living” technology, serv... Read
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        Key Insight #18: Look for New Development Opportunities That Make Sense Post-COVID
Mar 19, 2021 | 8 min
                        Strategic investors are identifying higher-demand submarkets worthy of capital for fewer apartment starts as we continue to see key market struggles and generally higher construction costs.
But a shi... Read
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        Key Insight #17: Get Aggressive Again (Strategically) with Acquisitions
Mar 19, 2021 | 11 min
                        Multifamily emerged from 2020 a net winner with investors reallocating capital toward apartments. As this accelerates in 2021, investors will want to weigh goals against the opportunities likely to ap... Read
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        Key Insight #16: Drive Up Revenues—Not Just Base Rent
Mar 12, 2021 | 9 min
                        Property owners and managers looking beyond rent growth in 2021 must think bigger to monetize the amenity services and premium features that residents value.
From technology to spaces to in-unit prem... Read
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        Key Insight #15: Take Back Control of Your Brand
Mar 12, 2021 | 9 min
                        Standard lead generation offers limited control over brand positioning and limited visibility into results.
Investing in focused, science-based marketing that can more efficiently target the right au... Read
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        Key Insight #14: Strengthen Your Tech Stack
Mar 5, 2021 | 9 min
                        For CTOs, 2020 brought a clear focus on efficiency and optimizing the software stack—evaluating solutions on overall performance, value and impact in the portfolio’s overall technology set... Read
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        Key Insight #13: Get Back to the Basics of Property Management
Mar 5, 2021 | 7 min
                        Multifamily operators with community managers and leasing agents who never experienced a downturn are combatting this operational gap by focusing on the basics of delivering results.
Hear how attendi... Read
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        Key Insight #12: Be Cautious With Concessions
Feb 26, 2021 | 9 min
                        Lease-up concessions sometimes make sense but often cost more than they gain, complicate achieving new rent growth, frustrate other residents and create fair housing compliance risk.
Consider pricing... Read
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        Key Insight #11: Don’t Bank on a “Flight to Quality”
Feb 26, 2021 | 6 min
                        Investors historically luring renters up with concessions are finding the equation is changing.
With a widening rent gap, harder move-up math and tighter occupancies as renters choose more affordable... Read
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        Key Insight #10: Explore a Low Capital Value-Add Strategy
Feb 19, 2021 | 8 min
                        A decade of hot value-add activity has left fewer opportunities and dollars for property renovations.
But as investors take a broader view beyond physical construction and derive valuation from the r... Read
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