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Smart Digital Advertising

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Smart Digital Advertising

Find high-intent renters. Convert better leads faster. Lower your cost per conversion.

You don’t just need more leads. You need more of the right leads. Smart Digital Advertising helps you turn your advertising spend into signed leases with AI Call Scoring, real-time campaign optimization, and tenured multifamily expertise.

Smart Marketing Smarter

Reach in-market renters now

Whether they’re searching and seeing Google Ads, scrolling on social media and seeing Facebook Ads, or are being remarketed after visiting your website, your digital ads stay in front of renters when it matters most.

With RealPage Smart Digital Advertising, you get:
  • Performance-first digital advertising tailored to multifamily marketing
  • AI-powered technology that finds more renters with an intent-to-rent
  • Flexible advertising budgets optimized daily to the highest performing campaigns, across paid search ads, performance max, paid social, and remarketing ads
Reach in-market renters now

Drive up to 63% more calls with intent to rent that convert to leases 50% more often1

Target smarter

Show up across search, display, social, mobile, and more with audience and keyword strategies designed specifically for multifamily properties.

Score what matters

Proprietary AI scores callers with an intent-to-rent so your advertising is optimized to drive higher quality leads and your team is focused on nurturing more of the right prospects.

Optimize automatically

Our AdTech shifts your budget based on qualified lead results at the campaign level across Google ads, Facebook ads, and programmatic advertising, lowering your cost per lead and boosting your return on ad spend (ROAS) with multi-touch attribution optimizing every single day.

See what’s working

Track every lead, click, and call across digital advertising. See which property-tailored, geographic targeting strategies drive conversions and connect ad performance directly to occupancy. No guesswork, just data you can trust.

Proven by performance

A Google Premier Partner for over 10 years, and Google Partner for even longer, Demand Marketing, formerly G5, delivers:
  • 3.1x higher website conversion rates versus the multifamily industry average2
  • 20% of all Demand Marketing leases are influenced by Smart Digital Advertising3
  • Transparent, actionable dashboards with digital media buying insights
Google Premier Partner
Proven by performance

Built for multifamily scale

Our multifamily digital advertising strategies scale with you and stay aligned with your portfolio’s goals.

  • Apartment marketing experts evolving and tailoring strategies
  • Seamless PMS, CRM and website integrations for real-time pricing and availability
  • Trusted by leading property management companies across the U.S.
  • Tailored strategies for single family homes (BTR) and student housing
Built for multifamily scale

Let’s talk smarter marketing

You don’t need more ads; you need better ones. Let’s connect and explore how Smart Digital Advertising helps you find more renters, convert faster, and spend smarter.

Schedule a demo

1Realpage®/Demand Marketing data science study (more calls with intent to rent compared to before AI Call Scoring); 2025.

2Demand Marketing Data, 2024; WordStream (Real Estate) 2024.

3Demand Marketing Data, 2025.