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Reputation Management

Protect your brand, improve lease conversion and increase retention—all from a single dashboard.

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Reputation Management

It's your reputation—take control of it

Online reviews are everywhere and are being consumed by prospects at every stage of their apartment search. eMarketer research states that consumer reviews are 11 times more trusted than descriptions from brands. This means that if you’re not proactively managing reviews you could be losing prospects before they ever walk in the door.

Realpage® Reputation Management is a local SEO and online reputation monitoring platform that makes it easy to oversee all your properties, assess your reputation risks and opportunities and take action. With Reputation Management, you can easily manage reviews, update property listings and engage on social media to help drive lease conversions and directly influence renewal rates. Or you can choose our Reputation Management Pro service and our team of experts will manage it all for you. Here are just a few of the tools that will be at your disposal, so you can start monitoring and taking immediate action today:

Start monitoring and take action today

Share and respond to online reviews

You can monitor and respond directly to reviews on Facebook, Google, Yelp and ApartmentGuide.com—right from Realpage’s Reputation Management. The Review Response Template feature makes follow-up efficient while maintaining a consistent brand voice—for individual or bulk responses.

Identify positive and negative posts

Our sophisticated Sentiment Analysis algorithms automatically characterize online reviews according to the nuanced judgments reflected in their content, providing you with another window into how your customers are feeling about your property—making it easy to take action quickly.

Monitor and manage geo-tagged images

Reputation Management can help you identify image posts that pose a brand risk or opportunity for your property. You can monitor and act on geo-tagged images and/or video that do not reflect the brand or voice you are trying to maintain. And you can promote positive images and videos to your social profiles. Media showing negative feedback or questionable behavior can be flagged for follow-up by your staff. And you can even train the platform to tag images by region, brand, location, date, and provider for more efficient media monitoring.

Benchmark your property’s reputation

Our Customizable Local Brand Visibility (LBV) Score gives you a quick benchmark of five key areas to create a unique score: Reviews, Social, Listings, Search Ranking, and Competition. This helps you identify the high performing areas and which areas could use improvement.

Centrally store property data

Real-time integration with Realpage Marketing Center makes it easy for you to keep your property or portfolio’s business listings up-to-date from one location. One Marketing Center login grants easy access to Reputation Management, property data, property/company settings and more.

Modern Message® Community Rewards™

The industry's only resident engagement and loyalty platform, offering digital reward points across the resident journey and perfectly complementing the comprehensive LeaseLabs® Reputation Management dashboard.

Learn more about community rewards
Modern Message<sup>®</sup> Community Rewards™

It’s not just a trend, but the evolution of business

A Fogelman Properties study found that communities with a higher approval rating also enjoyed a higher net closing ratio, lower turnover rates, fewer canceled applications, higher renewal increases and higher average rental income increases. Property managers need to efficiently benchmark and measure social brand reach and sentiment over time, at both portfolio and property levels, because of the growing importance placed on reviews by consumers. In fact, 56 percent of consumers now select a business if it has positive ratings and reviews in the Google Local Pack.

Realpage Reputation Management allows you to create and maintain a consistent brand reputation and marketing efforts that attract and engage prospects and renters all from one, unifying dashboard. This will allow you to help your properties humanize the online experience, build credibility among residents and most importantly, foster loyalty among fans, followers and reviewers.

Protect your brand

Monitor all your locations, assess your reputation risks and take action.

Increase lease conversions

Manage reviews, update property listings and engage prospects and residents on social media to help drive lease conversions.

Improve retention

Directly influence renewal rates by highlighting positive reviews and resolving negative reviews.

Save time and take action today with Reputation Management

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