Multifamily Made Easy

Now at RealPage: Knock CRM, the most innovative, trusted multifamily CRM software

ILM Lead Manager

Improve lead to lease ratio and NOI by optimizing leasing agent performance, focusing on leasing activities that produce the most value, and leveraging automation, centralization, and analytics.

  • Deliver the most enjoyable leasing experience for renters and the most efficient tools for multifamily leasing teams.
  • Prospect thru Resident CRM: full picture of prospect history through resident experience, including referrals to sister properties
  • Leverage robust rental reporting and analytics to drive performance and business decisions
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Knock CRM: What Does it Do

Our integrated suite of front office technology provides multifamily owners and operators the tools they need to improve efficiency, maximize NOI, and effortlessly guide renters from lead to lease to retained resident.

Apartment Tour Scheduling

Prospective renters can self-schedule tours from any website or app, increasing tour volume 2.5x with no additional marketing expenses.


Source attribution data, automated campaigns, and tools for every marketing channel, make marketing easier (and smarter) than ever before.

Lead Messaging

Communicate with high-quality leads across marketing channels — including email, text, voice, and chat — all through a single screen.

Task Management

Increase efficiency and drive NOI with a gamified leasing experience that prevents prospects from falling through the cracks and helps onsite teams hit their goals.

Visitor Experience

Create a modern renter experience by providing the most flexible conversion process in the multifamily housing industry.

Team Oversight

With benchmarking and performance trends that provide clear visibility into leasing team activity, leadership can give credit to high performers and provide additional support where needed.


Empower leasing agents to work from anywhere, keep high-quality leads inside their company’s portfolio, and provide prospects more opportunities to lease — all from one dashboard.

Strategic Planning

Our insights have changed the way multifamily uses data, distilling billions of data points to help corporate teams and onsite managers gather quick insights, measure team performance, and budget with confidence.

Mobile Workforce

Mobile ensures on-the-go leasing teams stay connected to their tasks, prospects, and property metrics, creating a fully mobile workforce that can close leads from anywhere.

Close More Phone Leads With Call Intelligence

A workforce performance solution that captures call data as well as reporting on prospects’ preferences. You’ll be able to monitor performance and accelerate positive outcomes like never before.

  • Capture data in every call between rental prospects and leasing teams, helping property management teams evaluate performance to improve sales effectiveness and consistency on high-quality customer experience.
  • Provides actionable insights into your leasing teams’ call performance. Celebrate and coach your teams, helping them convert more phone leads into visits faster.
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Apartment Tours

Multifamily’s most comprehensive mobile, tablet app built to ensure prospective residents receive a high-touch experience from the moment they schedule the tour to signing a lease for their new apartment home. Provide touring flexibility to match the needs of any prospective renter. It also combines a ID scanner, leasing agent workflows, and community content into an exceptional user experience for leasing teams.

AI Voice Communications

Create an engaging and always on leasing experience for rental prospects, while lightening the load for your teams.

  • Answer 100% of calls
  • Convert more phone leads to tours
  • Easily support chat for availability and tour scheduling
  • Save time and follow-up with prospects
  • Fully integrated into Knock CRM
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Discover what the most advanced, reliable, and easy-to-use CRM for multifamily can do for your rental housing properties.