RealPage Podcast

21 Insights Series

Hear live expert discussion on each of our 21 top strategies for outperforming in the Year of Variability—created for apartment operators and investors by RealPage® market specialists from the most robust multifamily data available.

VP and Deputy Chief Economist Jay Parsons and our panel of rental housing economists and industry principals identify themes and opportunities across asset class, location and strategy to help optimize your approach, focus resources and stay ahead of trends in 2021.

21 Insights Series

Key Insight #21: Push for More Public Support for Affordable Housing

Mar 26, 2021 | 6 min
A dangerous undersupply of Affordable Housing in the U.S. continues under policies and funding shortages that restrict and slow development and pass the buck to property owners. Apartment industry pr... Read More
21 Insights Series

Key Insight #20: Prepare for Longer Unit Turns

Mar 26, 2021 | 7 min
In 2021, anticipate a limited construction supply chain with greater delays and costs for property repairs and unit renovations. Proactively adjust move-out timelines and vendor processes and empower... Read More
21 Insights Series

Key Insight #19: Reimagine Short-Term Rentals

Mar 26, 2021 | 5 min
After stress-testing short-term rental business models during the pandemic, multifamily owners/operators can prepare for the next generation of STRs with “flexible living” technology, serv... Read More
21 Insights Series

Key Insight #18: Look for New Development Opportunities That Make Sense Post-COVID

Mar 19, 2021 | 8 min
Strategic investors are identifying higher-demand submarkets worthy of capital for fewer apartment starts as we continue to see key market struggles and generally higher construction costs. But a shi... Read More
21 Insights Series

Key Insight #17: Get Aggressive Again (Strategically) with Acquisitions

Mar 19, 2021 | 11 min
Multifamily emerged from 2020 a net winner with investors reallocating capital toward apartments. As this accelerates in 2021, investors will want to weigh goals against the opportunities likely to ap... Read More
21 Insights Series

Key Insight #16: Drive Up Revenues—Not Just Base Rent

Mar 12, 2021 | 9 min
Property owners and managers looking beyond rent growth in 2021 must think bigger to monetize the amenity services and premium features that residents value. From technology to spaces to in-unit prem... Read More
21 Insights Series

Key Insight #15: Take Back Control of Your Brand

Mar 12, 2021 | 9 min
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently target the right au... Read More
21 Insights Series

Key Insight #14: Strengthen Your Tech Stack

Mar 5, 2021 | 9 min
For CTOs, 2020 brought a clear focus on efficiency and optimizing the software stack—evaluating solutions on overall performance, value and impact in the portfolio’s overall technology set... Read More
21 Insights Series

Key Insight #13: Get Back to the Basics of Property Management

Mar 5, 2021 | 7 min
Multifamily operators with community managers and leasing agents who never experienced a downturn are combatting this operational gap by focusing on the basics of delivering results. Hear how attendi... Read More
21 Insights Series

Key Insight #12: Be Cautious With Concessions

Feb 26, 2021 | 9 min
Lease-up concessions sometimes make sense but often cost more than they gain, complicate achieving new rent growth, frustrate other residents and create fair housing compliance risk. Consider pricing... Read More
21 Insights Series

Key Insight #11: Don’t Bank on a “Flight to Quality”

Feb 26, 2021 | 6 min
Investors historically luring renters up with concessions are finding the equation is changing. With a widening rent gap, harder move-up math and tighter occupancies as renters choose more affordable... Read More
21 Insights Series

Key Insight #10: Explore a Low Capital Value-Add Strategy

Feb 19, 2021 | 8 min
A decade of hot value-add activity has left fewer opportunities and dollars for property renovations. But as investors take a broader view beyond physical construction and derive valuation from the r... Read More