RealPage Podcast

21 Insights Series

Hear live expert discussion on each of our 21 top strategies for outperforming in the Year of Variability—created for apartment operators and investors by RealPage® market specialists from the most robust multifamily data available.

VP and Deputy Chief Economist Jay Parsons and our panel of rental housing economists and industry principals identify themes and opportunities across asset class, location and strategy to help optimize your approach, focus resources and stay ahead of trends in 2021.

Jay Parsons

SVP & Chief Economist
RealPage, Inc.

Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.

Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.

Andrew Bowen

Vice President & Industry Principal
RealPage, Inc.

Andrew Bowen serves RealPage customers and partners as a Vice President and Industry Principal dedicated to the Institutional and Build-to-Rent spaces. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics.

Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit, bringing a passion backed by over 20 years of operational experience to the conversation.

Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara.  When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.

Tracy Saffos

Industry Principal, Asset Optimization
RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions.  She joined RealPage in January 2014 after a 30-year career in multifamily real estate. 

Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.


21 Insights Series

Key Insight #21: Push for More Public Support for Affordable Housing

Mar 26, 2021 | 6 min
A dangerous undersupply of Affordable Housing in the U.S. continues under policies and funding shortages that restrict and slow development and pass the buck to property owners. Apartment industry pr... Read More
21 Insights Series

Key Insight #20: Prepare for Longer Unit Turns

Mar 26, 2021 | 7 min
In 2021, anticipate a limited construction supply chain with greater delays and costs for property repairs and unit renovations. Proactively adjust move-out timelines and vendor processes and empower... Read More
21 Insights Series

Key Insight #19: Reimagine Short-Term Rentals

Mar 26, 2021 | 5 min
After stress-testing short-term rental business models during the pandemic, multifamily owners/operators can prepare for the next generation of STRs with “flexible living” technology, serv... Read More
21 Insights Series

Key Insight #18: Look for New Development Opportunities That Make Sense Post-COVID

Mar 19, 2021 | 8 min
Strategic investors are identifying higher-demand submarkets worthy of capital for fewer apartment starts as we continue to see key market struggles and generally higher construction costs. But a shi... Read More
21 Insights Series

Key Insight #17: Get Aggressive Again (Strategically) with Acquisitions

Mar 19, 2021 | 11 min
Multifamily emerged from 2020 a net winner with investors reallocating capital toward apartments. As this accelerates in 2021, investors will want to weigh goals against the opportunities likely to ap... Read More
21 Insights Series

Key Insight #16: Drive Up Revenues—Not Just Base Rent

Mar 12, 2021 | 9 min
Property owners and managers looking beyond rent growth in 2021 must think bigger to monetize the amenity services and premium features that residents value. From technology to spaces to in-unit prem... Read More
21 Insights Series

Key Insight #15: Take Back Control of Your Brand

Mar 12, 2021 | 9 min
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently target the right au... Read More
21 Insights Series

Key Insight #14: Strengthen Your Tech Stack

Mar 5, 2021 | 9 min
For CTOs, 2020 brought a clear focus on efficiency and optimizing the software stack—evaluating solutions on overall performance, value and impact in the portfolio’s overall technology set... Read More
21 Insights Series

Key Insight #13: Get Back to the Basics of Property Management

Mar 5, 2021 | 7 min
Multifamily operators with community managers and leasing agents who never experienced a downturn are combatting this operational gap by focusing on the basics of delivering results. Hear how attendi... Read More
21 Insights Series

Key Insight #12: Be Cautious With Concessions

Feb 26, 2021 | 9 min
Lease-up concessions sometimes make sense but often cost more than they gain, complicate achieving new rent growth, frustrate other residents and create fair housing compliance risk. Consider pricing... Read More
21 Insights Series

Key Insight #11: Don’t Bank on a “Flight to Quality”

Feb 26, 2021 | 6 min
Investors historically luring renters up with concessions are finding the equation is changing. With a widening rent gap, harder move-up math and tighter occupancies as renters choose more affordable... Read More