RealPage Podcast

21 Insights Series

Hear live expert discussion on each of our 21 top strategies for outperforming in the Year of Variability—created for apartment operators and investors by RealPage® market specialists from the most robust multifamily data available.

VP and Deputy Chief Economist Jay Parsons and our panel of rental housing economists and industry principals identify themes and opportunities across asset class, location and strategy to help optimize your approach, focus resources and stay ahead of trends in 2021.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization
RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

Andrew Bowen

Industry Principal, Asset Optimization
RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

David Polewchak

Industry Principal, Asset Optimization
RealPage, Inc.

David Polewchak is an Industry Principle for the Asset Optimization suite of capabilities. As an Industry Principal, David works directly with current and future partners to fully utilize RealPage, Inc. software solutions to optimize asset performance and realize asset strategies. David is an expert in the field of revenue management, specializing in both LRO and Yieldstar as well as business intelligence, lead management and portfolio benchmarking.

Prior to joining RealPage, David worked for Rainmaker LRO for four years where he was a revenue manager and a Director of Solutions Engineering. David has also worked extensively in multifamily and student housing operations.

David holds a bachelor’s degree in business psychology from the University of North Colorado and an MBA in finance and accounting from Regis University.

Tracy Saffos

Industry Principal, Asset Optimization
RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions.  She joined RealPage in January 2014 after a 30-year career in multifamily real estate. 

Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.


21 Insights Series

Key Insight #21: Push for More Public Support for Affordable Housing

Mar 26, 2021 | 6 min
A dangerous undersupply of Affordable Housing in the U.S. continues under policies and funding shortages that restrict and slow development and pass the buck to property owners. Apartment industry pr... Read More
21 Insights Series

Key Insight #20: Prepare for Longer Unit Turns

Mar 26, 2021 | 7 min
In 2021, anticipate a limited construction supply chain with greater delays and costs for property repairs and unit renovations. Proactively adjust move-out timelines and vendor processes and empower... Read More
21 Insights Series

Key Insight #19: Reimagine Short-Term Rentals

Mar 26, 2021 | 5 min
After stress-testing short-term rental business models during the pandemic, multifamily owners/operators can prepare for the next generation of STRs with “flexible living” technology, serv... Read More
21 Insights Series

Key Insight #18: Look for New Development Opportunities That Make Sense Post-COVID

Mar 19, 2021 | 8 min
Strategic investors are identifying higher-demand submarkets worthy of capital for fewer apartment starts as we continue to see key market struggles and generally higher construction costs. But a shi... Read More
21 Insights Series

Key Insight #17: Get Aggressive Again (Strategically) with Acquisitions

Mar 19, 2021 | 11 min
Multifamily emerged from 2020 a net winner with investors reallocating capital toward apartments. As this accelerates in 2021, investors will want to weigh goals against the opportunities likely to ap... Read More
21 Insights Series

Key Insight #16: Drive Up Revenues—Not Just Base Rent

Mar 12, 2021 | 9 min
Property owners and managers looking beyond rent growth in 2021 must think bigger to monetize the amenity services and premium features that residents value. From technology to spaces to in-unit prem... Read More
21 Insights Series

Key Insight #15: Take Back Control of Your Brand

Mar 12, 2021 | 9 min
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently target the right au... Read More
21 Insights Series

Key Insight #14: Strengthen Your Tech Stack

Mar 5, 2021 | 9 min
For CTOs, 2020 brought a clear focus on efficiency and optimizing the software stack—evaluating solutions on overall performance, value and impact in the portfolio’s overall technology set... Read More
21 Insights Series

Key Insight #13: Get Back to the Basics of Property Management

Mar 5, 2021 | 7 min
Multifamily operators with community managers and leasing agents who never experienced a downturn are combatting this operational gap by focusing on the basics of delivering results. Hear how attendi... Read More
21 Insights Series

Key Insight #12: Be Cautious With Concessions

Feb 26, 2021 | 9 min
Lease-up concessions sometimes make sense but often cost more than they gain, complicate achieving new rent growth, frustrate other residents and create fair housing compliance risk. Consider pricing... Read More
21 Insights Series

Key Insight #11: Don’t Bank on a “Flight to Quality”

Feb 26, 2021 | 6 min
Investors historically luring renters up with concessions are finding the equation is changing. With a widening rent gap, harder move-up math and tighter occupancies as renters choose more affordable... Read More