Series: COVID-19

COVID-19: Impact on Resident Engagement

Not long ago, most apartment property managers thought of resident engagement primarily as an in-person activity through community events and on-site conversations. That changed overnight with the arrival of COVID-19.

Some leading apartment operators were already positioned to shift to fully virtual resident engagement through a combination of cutting-edge tools and creative ideas. With the lasting impact of COVID-19, activating these plans has accelerated as apartment managers focus on retention and engagement strategies for limited new-lease demand in a severe market downturn.

Join us for the webcast, COVID-19: Impact on Resident Engagement, where RealPage® Deputy Chief Economist/VP Jay Parsons, Modern Message Founder and CEO John Hinckley, and RealPage VP of Consumer Solutions Jennifer Piccinini discuss these timely topics with leading industry executives:

  • Best practices for engaging residents and building a sense of community virtually, beyond emails and other two-way messaging
  • Current examples of online activities and virtual events that are successfully engaging apartment residents
  • The latest data on apartment resident communications, retention and rescinded notices
  • Virtual resident engagement practices in a post-quarantine environment that can drive apartment retention and its long-term impact
  • How a successful virtual resident engagement strategy can influence both retention and leasing traffic

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

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COVID-19: Impact on Resident Engagement

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