COVID-19: Impact on Resident Engagement
Now Available On Demand
Not long ago, most apartment property managers thought of resident engagement primarily as an in-person activity through community events and on-site conversations. That changed overnight with the arrival of COVID-19.
Some leading apartment operators were already positioned to shift to fully virtual resident engagement through a combination of cutting-edge tools and creative ideas. With the lasting impact of COVID-19, activating these plans has accelerated as apartment managers focus on retention and engagement strategies for limited new-lease demand in a severe market downturn.
Join us for the webcast, COVID-19: Impact on Resident Engagement, where RealPage® Deputy Chief Economist/VP Jay Parsons, Modern Message Founder and CEO John Hinckley, and RealPage VP of Consumer Solutions Jennifer Piccinini discuss these timely topics with leading industry executives:
- Best practices for engaging residents and building a sense of community virtually, beyond emails and other two-way messaging
- Current examples of online activities and virtual events that are successfully engaging apartment residents
- The latest data on apartment resident communications, retention and rescinded notices
- Virtual resident engagement practices in a post-quarantine environment that can drive apartment retention and its long-term impact
- How a successful virtual resident engagement strategy can influence both retention and leasing traffic
Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.