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COVID-19: Apartment Executive Q&A: Alliance Residential’s Brad Cribbins and CF’s Sharon Hatfield

Now Available On Demand

Hear from two of the industry’s leading apartment property managers as they take you behind the scenes for a look into their COVID-19 playbooks. RealPage VP and Deputy Chief Economist Jay Parsons sits down with Brad Cribbins, President and CEO of Alliance Residential’s management division, and Sharon Hatfield, Chief Operating Officer of CF Real Estate Services.

Join us for the live webcast, COVID-19 Apartment Executive Q&A: Alliance Residential’s Brad Cribbins and CF’s Sharon Hatfield, as we discuss:

  • Spikes in rescinded notices, renewals, requests for short-term lease extensions with summer expirations and their implications
  • Tips to encourage longer lease terms on renewals
  • May rent expectations and the deep impact of increasing job losses
  • Best practices for offering payment plans and what the implications are for deferred payment plans that push balances into the future
  • Good news stories about teams overcoming crisis challenges

Jay Parsons

SVP & Chief Economist, RealPage, Inc.

Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.

Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.

COVID-19: Apartment Executive Q&A: Alliance Residential’s Brad Cribbins and CF’s Sharon Hatfield

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COVID-19: Apartment Executive Q&A: Alliance Residential’s Brad Cribbins and CF’s Sharon Hatfield

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