Unlocking Portfolio Insights with CRM Analytics
Let’s be honest, your CRM holds more data than most teams know what to do with. But what if you could turn that data into real, actionable insights that actually move the needle across your portfolio? Join Krista Hurley and Hannah Bailey as they break down how CRM analytics can uncover trends in leasing velocity, lead quality, team performance, and marketing ROI. Krista will share what’s new in CRM reporting and predictive tools, while Hannah offers a real-world look at how her team uses data to make smarter decisions every day. Whether you're managing five properties or fifty, this session will help you turn CRM data into strategy.
In this session, you’ll learn how to:
- Uncover trends in leasing velocity and lead quality.
- Gain visibility into team performance and identify coaching opportunities.
- Measure marketing ROI and optimize your spend.
Don't miss out on the opportunity to learn how to make your CRM data work for you.
Hannah Bailey oversees marketing initiatives across the Raintree portfolio to ensure strong leasing performance, positive brand integrity, and superior resident engagement and retention.
Prior to joining Raintree in 2022, Ms. Bailey worked at Greystar as the lead of national new development marketing over their 55+ portfolio. During her time there she gained valuable knowledge on the various needs of an asset through construction, lease-up, and operations. Ms. Bailey holds a Bachelor of Business Administration in Marketing and Management from the University of Kentucky and a Master of Business Administration from Chapman University in Southern California.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions, Realpage, Inc.Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
