Conventional Multifamily
Series: Market Update

Up Close and Local: Bay Area

While apartment rents in the three Bay Area metropolitan areas – San Francisco, Oakland and San Jose – are among the most expensive in the nation, increased deliveries slowed the pace of rent growth in 2019. With lots of additional product on the way, will that pricing trend continue in 2020? Does California’s expanded rent control legislation change the near-term performance prospects or impact long-term investment appeal?

Join RealPage analysts Greg Willett and Adam Couch for a conversation exploring apartment sector influences that move the needle on overall performance.

Discussion topics include:

  • Strengths and weaknesses in the local economy
  • Affordability challenges in very expensive markets
  • Neighborhood-level performance variation

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Adam Couch

Market Analyst, RealPage, Inc.

Adam Couch is a Market Analyst for RealPage, Inc. He is the co-host of RealPage’s weekly market webcasts that feature analysis and insights on macro and micro level trends shaping national and local apartment performance. Adam also has been a featured speaker at several multifamily housing industry conferences and regularly provides commentary for national and local business media. Prior to joining Realpage, Adam worked in the foreign exchange and futures industry where he focused specifically in capital markets.

He received his bachelor’s degree in finance from the University of North Texas. Adam was also a part of the Student Investment Group and travelled extensively throughout China, where he studied international policy and its impact on macroeconomics.

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Up Close and Local: Bay Area

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