Create A Powerful First Impression with Next-Gen Content Creation And Management
Join multifamily marketing solutions expert Brock MacLean, Senior Vice President, Business Development Consumer, RealPage®, as he walks you through the “5 Bs” of digital content strategy:
- Be present and available to your prospects
- Be memorable and bring people back
- Be covered to mitigate copyright infringement risk
- Be engaging and on message for each unique prospect
- Be generating quality leads
Create Digital Content That Converts More
Learn how having the right digital content management plan and system can help ensure your brand consistency in the marketplace while reducing or mitigating the risk of copyright infringement. And delve into the first comprehensive solution designed to unite professional digital media production with content licensing management, automated usage reporting and integrated marketing and leasing content syndication for the multifamily real estate industry.
Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.