Market Intelligence: Southeast Q4 Update
A long-awaited rebound in performance looks to finally be arriving within the nation's Southeastern U.S. metro areas. While relative growth remains weak, 2026 showed real improvement in the region's supply/demand balance. Firm demand while supply continues to ease should help support further improvement in 2027 as well, though more nuanced data cuts such as asset class level and submarket level trends indicate varied conditions across markets.
What do leading demand indicators suggest about 2027 within the Southeast? Will 2027 finally be the year of fully normalized performance, or will it take a bit longer for the region to fully restabilize?
This webcast will review key supply and demand trends across the Southeast region, including how these forces are shaping the 2027 outlook.
Major markets included:
- Atlanta-Sandy Springs-Roswell, GA
- Birmingham, AL
- Charleston-North Charleston, SC
- Columbia, SC
- Greenville/Spartanburg, SC
- Huntsville, AL
- Knoxville, TN
- Memphis, TN-MS-AR
- Nashville-Davidson--Murfreesboro--Franklin, TN
- Savannah, GA
Minor markets (shorter show) included:
- Athens-Clarke County, GA
- Albany, GA
- Augusta-Richmond County, GA-SC
- Brunswick-St. Simons, GA
- Chattanooga, TN-GA
- Columbus, GA-AL
- Gulfport-Biloxi, MS
- Hattiesburg, MS
- Hilton Head Island-Bluffton-Port Royal, SC
- Jackson, MS
- Johnson City/Kingsport-Bristol, TN-VA
- Macon/Warner Robins, GA
- Mobile/Daphne, AL
- Montgomery, AL
- Myrtle Beach-Conway-North Myrtle Beach, SC
- Tuscaloosa, AL
Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
Adam Couch
Research Analyst, RealPage, Inc.Adam Couch specializes in residential housing research and advanced analytics, with a focus on risk assessment, emerging trends, capital markets, and demographic shifts across the multifamily sector. He develops forward‑looking research into strategic recommendations that guide executive decision‑making across investment, portfolio strategy, and operations through market cycles and changing economic conditions. Adam has spoken at commercial real estate conferences, been cited in The Dallas Morning News, and previously advised Fannie Mae on multifamily asset management strategy.
