RealPage Webcasts

Conventional Multifamily
Series: Market Update

Up Close and Local: Salt Lake City Market Update

Salt Lake City is one of the first markets across the nation to see total employment get back to pre-pandemic levels. Housing demand also is getting fueled by a wave of relocations occurring as some households are leaving more expensive cities on the West Coast. In turn, apartment occupancy is in great shape, and the metro is managing to avoid rent cuts.

Join RealPage Chief Economist Greg Willett and Market Analyst Adam Couch as they explore the apartment market fundamentals in Salt Lake City and share what’s expected in the short term.

Discussion topics include:

  • Apartment renter retention upon initial lease expiration
  • Pricing power for renewal leases
  • Local renter characteristics
  • Neighborhood-level standout performers

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Adam Couch

Market Analyst, RealPage, Inc.

Adam Couch is a Market Analyst for RealPage, Inc. He is the co-host of RealPage’s weekly market webcasts that feature analysis and insights on macro and micro level trends shaping national and local apartment performance. Adam also has been a featured speaker at several multifamily housing industry conferences and regularly provides commentary for national and local business media. Prior to joining Realpage, Adam worked in the foreign exchange and futures industry where he focused specifically in capital markets.

He received his bachelor’s degree in finance from the University of North Texas. Adam was also a part of the Student Investment Group and travelled extensively throughout China, where he studied international policy and its impact on macroeconomics.

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Up Close and Local: Salt Lake City Market Update

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