Rethinking Renters’ Search: What AI Means for Your Digital Ad Strategy
AI is rewriting the rules of search. Are your digital ads still reaching renters who are ready to rent?
Prospective renters are increasingly getting answers straight from AI tools like Google AI Mode, Gemini, and ChatGPT Search, often without clicking a single link. If your digital advertising strategy doesn’t factor in this new reality, you could be missing the renters most ready to convert.
Do you know which assets are truly performing in AI search? Are you curious about how to future-proof your ad campaigns as Google and ChatGPT evolve renter search behavior? Or which digital strategies are working, and which are rapidly becoming outdated? Then join Krista Hurley, Industry Principal at RealPage along with digital advertising experts Danielle Johnson and Jason Chambers, as they unpack how AI is transforming paid media, what it means for multifamily, and what the most strategic marketers are doing about it.
Don't get left behind. Join us to rethink what high-performance digital advertising looks like in the age of AI.
In this webcast, you’ll learn:
- How AI tools like Google Overviews, Gemini, and ChatGPT Search are reshaping renter search behavior - fewer clicks, but more qualified engagement - and what that means for your ad strategy
- How to future-proof your advertising strategy with automation, real-time pricing and availability data, and AI call scoring that pre-qualifies renters, helping your leasing team focus on the prospects who matter most: callers with an intent to rent
- Why certain advertising campaigns are outperforming traditional search, some as much as 40% lower cost-per-conversion
- What ad assets AI is prioritizing in placements, and how to align your ad strategy accordingly
- How predictive AI-powered tools allocate digital ad spend toward the highest-performing channels and campaigns, daily
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Jason Chambers
Digital Advertising Manager, RealPage, Inc.Jason Chambers is a digital advertising strategist with more than a decade of experience helping property management companies maximize performance across Google, Bing, and social channels. As a Google-certified expert, he specializes in vertical-specific campaign strategies, lead quality optimization and navigating the fast-evolving AI search landscape. Jason has been a trusted partner to G5 and RealPage customers for years and is known for translating complex ad tech into clear, results-driven strategies. Earlier in his career, Jason worked in public service and political communications, including founding Campaign in a Box to support local candidates. He holds a degree from the University of Washington.
Danielle Johnson
Digital Advertising Manager, RealPageDanielle Johnson is a Google-certified digital advertising strategist with 15 years of experience driving performance across paid media channels. She leads a team of strategists at G5, A RealPage Company, where she specializes in developing high-converting, data-informed campaigns for multifamily housing brands. Known for her analytical rigor and creative problem-solving, Danielle brings a unique ability to transform campaign data into meaningful outcomes including optimizing for quality leads, efficient spending, and long-term ROI. Prior to joining RealPage (via G5), Danielle spent nearly six years at Marchex, where she developed expertise in SEM strategy, campaign optimization, and advertiser performance coaching. She holds a B.A. in Communication from Washington State University.
