Your Website Can Cost You Leases: Stay Visible, Compliant & Conversion-Ready
Multifamily marketers are being asked to do more with less — prove ROI, drive high-quality leads and stay compliant — all while digital marketing is evolving at breakneck speed. AI is reshaping renter search. Fee transparency is under legal scrutiny. Compliance and accessibility lawsuits are constant. And renters are expecting fast, mobile-first websites with detailed unit pricing and conversational content.
If your website isn’t built for AI search, accessible to all and engineered to convert, you’re not just behind — you’re invisible. That invisibility can cost you leases, budget and credibility.
Join RealPage® Industry Principal Lisa Haskins and special guest Thomas Lavallee, Corporate Counsel at RealPage, as they sit down with Courtney Bastian from Dayrise Residential to discuss what marketing and legal experts are seeing in the field and what multifamily websites must deliver in 2026.
In this webcast, you’ll learn:
- How SEO + GEO keeps your properties visible in both traditional and AI search experiences
- How G5 websites leverage mobile-first UI, speed optimization and conversion-driven features like interactive widgets and micro-animations to turn your website into a high-performing leasing engine
- How Dayrise achieved an 88% lift in conversions and a 57% increase in signed leases
- How upgraded fee transparency tools dynamically show costs based on renter selections, keeping you compliant and competitive
- How built-in WCAG compliance and accessibility helps you reach more renters and reduce legal risk without relying on third-party overlays
Keep your website from being the weakest link. Learn how to stay visible, compliant and conversion-ready — without adding more to your plate.
Courtney Bastian is a dynamic Senior Director of Marketing with nine years of experience in the multifamily industry. She has led strategic marketing initiatives that drive measurable growth, elevate brand presence, and enhance lead generation. Known for her deep industry expertise and innovative mindset, Courtney consistently delivers results that improve marketing efficiency and strengthen portfolio performance. In recognition of her impact, she was named the Houston Apartment Association’s 2025 Marketing Director of the Year. Her ability to adapt to change, combined with her strategic vision, has established her as a trusted leader and invaluable partner in driving success and growth across the multifamily space.
Lisa Haskins
Industry Principal, Realpage, Inc.Lisa Haskins is Industry Principal of Marketing at Realpage, where she brings an operator’s mindset to the intersection of multifamily marketing, technology, and customer experience. Having started her career onsite as a leasing consultant and assistant community manager before moving into customer success, solution engineering, and marketing technology, Lisa understands both the pressure to drive performance and the very human experience behind every lead, tour, and lease. Today, she helps multifamily leaders make sense of what’s changing—from AI and renter discovery to attribution, connected technology, and the evolving customer journey—by translating complex ideas into practical strategies tied to real business outcomes. Whether she’s working directly with a client, digging into new solutions, or connecting broadly with the industry, Lisa brings curiosity, empathy, and a firm belief that innovation works best when we don’t lose sight of the humans it’s supposed to help.
Thomas Lavallee
Corporate Litigation Counsel, RealPage, Inc.Thomas Lavallee is Corporate Litigation Counsel for RealPage, Inc., where he focuses on resolving disputes prior-to and during litigation. Thomas also provides counsel for issues concerning digital accessibility, fee transparency, and fair housing compliance. Before joining RealPage, he was the head of compliance and business operations at G5 Search Marketing and a corporate litigator at a national law firm in Boston.
