RealPage Webcasts

SEO & Website Trends in an Era of AI Search

Now Available On Demand

For multifamily companies, a website built upon expert SEO strategies is critical for attracting people looking for apartments and converting them into leads. But how will the advent of AI-powered search — like the recently rolled out AI Overviews by Google® — impact how prospects search more broadly and shop for apartments? How does your website design impact the goal of converting researching renters into leads by showcasing your brand and answering renters’ key questions?

Join Dayna Gardner (RealPage® Industry Principle); Audrey Myre (Manager, Brand Strategy); and Megan Giess (Director, Digital Strategy) as they talk with Justin Choi (Sequoia Equities) and Courtney Bastian (Dayrise Residential) about:

  • How Google AI Overviews search results impact renters in multifamily
  • Why longtail search is an important aspect of multifamily SEO, and how it will likely evolve
  • How website design combined with hyperlocal SEO strategies drive traffic, engagement and conversion

Courtney Bastian

Senior Director of Marketing, Dayrise Residential, LLC

Courtney Bastian is a dynamic Senior Director of Marketing in the multifamily industry. With nine years of expertise, she led successful strategic marketing initiatives, driving growth and achieving excellence. Courtney's deep industry understanding, innovative mindset and unwavering commitment to excellence have established her as a trusted leader, consistently delivering exceptional results in brand development, lead generation and marketing efficiency. Her adaptability to change and strategic vision make her an invaluable asset in driving success and growth in the multifamily industry.

Justin Choi

Senior Director of Marketing & Technology, Sequoia Equities, Inc.

Justin is the Senior Director of Marketing & Technology for Sequoia Equities, a property management firm with more than 16,000 units across the West Coast. In his 14 years with Sequoia, he has held a variety of positions at the property and corporate level. In his current role, Justin oversees all aspects of Sequoia’s marketing strategy from branding to lead generation and sales as well as the IT team and technology stack. In addition, he assists with Sequoia’s customer experience initiatives, including voice of the customer surveys, market due diligence and business development for Sequoia's third-party management division. Justin holds a Bachelor of Arts in economics with a minor in managerial economics from the University of California, Davis.

Dayna Gardner

Industry Principal, Marketing, RealPage, Inc.

Dayna Gardner is an Industry Principal at RealPage and a renowned multifamily professional with nearly two decades of experience in property operations, marketing and resident experience strategy. Currently, she is deeply immersed in all aspects of digital marketing for multifamily and leveraging data and insights to drive marketing strategy performance. As a thought leader in multifamily marketing and resident experience, Dayna is influencing the next generation of product innovation and business development strategy at RealPage. With her extensive expertise, Dayna is at the forefront of the multifamily industry and shares valuable insights on the latest trends and innovations in digital marketing for multifamily.

Audrey Myre

Manager, Brand Strategy, G5, A RealPage Company

As the Manager of Brand Strategy for G5®, Audrey leads the creative strategy around brand development, website design and social media. With more than six years as an integral part of the brand strategy team, her team sits at the epicenter of every strategic branding project, connecting concept development through to the results of all programs stemming from the creative work.

Audrey's expertise lies in developing innovative creative solutions that capture a brand's essence, from initial ideation and concept development to seamless execution across channels. She has a keen eye for maintaining brand consistency while ensuring it resonates with the client’s vision and target audiences. Audrey's data-driven approach allows her to analyze performance metrics and optimize strategies for maximum impact.

Megan Giess

Director, Digital Strategy, G5, A RealPage Company

Megan has been a marketing professional for more than 30 years, with the past 15 years focused on digital marketing. Before the last four years leading Digital Strategy for G5®, she spent most of her time working for a large ad agency, focusing on overall digital strategy for Fortune 100 clients. Her extensive client list includes brands like Zillow®, Hilton® and 1-800-Flowers®. Megan frequently attends industry conferences and has regularly spoken at Search Marketing Expo (SMX). She holds a bachelor’s degree in communications from SJSU with a double minor in journalism and advertising.

SEO & Website Trends in an Era of AI Search

Watch Now On Demand

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SEO & Website Trends in an Era of AI Search

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