SEO & Website Trends in an Era of AI Search

Courtney Bastian is a dynamic Senior Director of Marketing with nine years of experience in the multifamily industry. She has led strategic marketing initiatives that drive measurable growth, elevate brand presence, and enhance lead generation. Known for her deep industry expertise and innovative mindset, Courtney consistently delivers results that improve marketing efficiency and strengthen portfolio performance. In recognition of her impact, she was named the Houston Apartment Association’s 2025 Marketing Director of the Year. Her ability to adapt to change, combined with her strategic vision, has established her as a trusted leader and invaluable partner in driving success and growth across the multifamily space.

Justin is the Senior Director of Marketing & Technology for Sequoia Equities, a property management firm with more than 16,000 units across the West Coast. In his 14 years with Sequoia, he has held a variety of positions at the property and corporate level. In his current role, Justin oversees all aspects of Sequoia’s marketing strategy from branding to lead generation and sales as well as the IT team and technology stack. In addition, he assists with Sequoia’s customer experience initiatives, including voice of the customer surveys, market due diligence and business development for Sequoia's third-party management division. Justin holds a Bachelor of Arts in economics with a minor in managerial economics from the University of California, Davis.

Dayna Gardner is an Industry Principal at RealPage and a renowned multifamily professional with nearly two decades of experience in property operations, marketing and resident experience strategy. Currently, she is deeply immersed in all aspects of digital marketing for multifamily and leveraging data and insights to drive marketing strategy performance. As a thought leader in multifamily marketing and resident experience, Dayna is influencing the next generation of product innovation and business development strategy at RealPage. With her extensive expertise, Dayna is at the forefront of the multifamily industry and shares valuable insights on the latest trends and innovations in digital marketing for multifamily.

As the Manager of Brand Strategy for Demand Marketing, Audrey leads the creative strategy behind brand development, website design, and social media initiatives. With more than eight years of experience on the Brand Strategy team, she oversees the strategy and creative direction for branding and websites. Her team serves as the driving force behind every strategic branding and website project, transforming ideas into cohesive experiences that deliver measurable business results.

Audrey's expertise lies in developing innovative creative solutions that capture a brand's essence, from initial discovery and concept development to seamless execution across digital channels. She excels at translating business goals into compelling brand and website experiences while maintaining brand consistency and aligning every touchpoint with a client's vision and target audience. Guided by a data-driven approach, Audrey continuously analyzes performance insights to refine creative strategies and maximize impact.