Multifamily Marketing Trends: Insights from Google and G5
Renters continue to expect more while independently searching for apartments. The landscape is complex across Search, Digital Advertising, Social, GBP (Google Business Profile) and Listing Services (not to mention the unsubtle entrance of AI into the conversation). But what does this mean for multifamily marketers and advertisers like you?
Join us for this exclusive webcast presented by Google’s Strategic Agency Manager, Duggan Hahn, and Industry Principle, Krista Hurley. Together, they’ll talk about AI-driven advertising and share marketing trends and adaptable strategies for your day-to-day, including video creation. Stick around for our live Q&A to ask the questions everyone’s thinking, but no one says out loud.
Here’s what we’ll cover:
- The latest advertising and SEO trends shaping the industry today
- Key renter journey insights and their impact on your marketing strategy
- Leveraging AI for marketers, including Performance Max AI best practices and actionable tips
- Effective video ad strategies and how to use data to drive better results
Whether you're a seasoned advertiser, a tech enthusiast or simply curious about evolving trends in marketing, this webcast is for you. Don’t miss out—unlock the knowledge to stay ahead in the ever-evolving marketing landscape!
Duggan is a Strategic Agency Manager at Google, specializing in the intersection of AI and marketing within the real estate sector. With ten years of experience partnering with digital agencies and Google's real estate teams, she provides expert insights into the latest innovations in real estate advertising. In her personal life, she leverages Google's AI tools for apartment hunting and vacation rentals (Costa Rica is up next), and uses Google Gemini to plan her travel itineraries.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions, Realpage, Inc.Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
