Market Intelligence: 2025 Demographic and Population Trends Update
Understanding demographic and population trends is an important framework for multifamily industry professionals spanning from operations to developers to investors all alike. Shifting population and migration trends serve as key demand drivers, while changing demographics play a key role in the ever-changing landscape of renter preferences.
Join RealPage industry experts as they review key U.S. multifamily demographic trends, including a review of six generalized renter cohorts that summarize who are the nation's renters and where these clusters can be found. This webcast will also delve into important themes and changes in population growth and local market trends.
Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.
Carl Whitaker
Vice President & Chief Economist, RealPage, Inc.Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
