Market Intelligence: 2025 Demographic and Population Trends Update
Understanding demographic and population trends is an important framework for multifamily industry professionals spanning from operations to developers to investors all alike. Shifting population and migration trends serve as key demand drivers, while changing demographics play a key role in the ever-changing landscape of renter preferences.
Join RealPage industry experts as they review key U.S. multifamily demographic trends, including a review of six generalized renter cohorts that summarize who are the nation's renters and where these clusters can be found. This webcast will also delve into important themes and changes in population growth and local market trends.
Adam Couch specializes in residential housing research and advanced analytics, with a focus on risk assessment, emerging trends, capital markets, and demographic shifts across the multifamily sector. He develops forward‑looking research into strategic recommendations that guide executive decision‑making across investment, portfolio strategy, and operations through market cycles and changing economic conditions. Adam has spoken at commercial real estate conferences, been cited in The Dallas Morning News, and previously advised Fannie Mae on multifamily asset management strategy.
Carl Whitaker
Vice President & Chief Economist, RealPage, Inc.Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
