Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Marketing as a Revenue Engine: From Expense to Revenue Driver
Too often, marketing is viewed as a necessary cost—but what if it’s actually one of your strongest revenue drivers?
Join RealPage Industry Principals Krista Hurley and Lisa Haskins for the March episode of Multifamily Talks as they explore how today’s most effective operators are transforming marketing from a line-item expense into a measurable growth engine.
Featuring Ariel Baranauckas, VP of Marketing and Recruiting at Carter Haston, and Ashley Mysliwiec, Property Management Marketing Leader at Coast Property Management, this conversation dives into real-world strategies for aligning marketing with leasing, operations, and revenue outcomes.
You’ll learn how to:
- Tie marketing performance directly to NOI and occupancy
- Shift internal perception of marketing from cost center to growth driver
- Build stronger collaboration between marketing, onsite teams, and leadership
- Measure what actually matters in a competitive leasing environment
Ariel Baranauckas
Vice President of Marketing
Carter-Haston
Ariel’s innovative approach is currently driving the growth of more than 50 communities with 16,000 units across 10 states. She specializes in finding new, effective strategies that support the Carter-Haston team internally resulting in a more positive work environment that fosters increased productivity and higher morale.
With an eye on the latest market trends and out-of-the-box thinking, Ariel has been able to boost each organization she has served in both financial gain and greater visibility online. She has been instrumental in implementing web and social media efforts that deliver a significantly elevated ROI.
Ariel’s creativity, adaptability and desire to find new, more effective methods make her a highly sought-after advisor and subject matter expert in the ever-changing field of marketing. She credits her extensive background in real estate, property management and multifamily residential organizations as having been integral to her ongoing success.
Krista Hurley
Industry Principal, Front Office Leasing
RealPage, Inc.
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Ashley Mysliwiec
Marketing Systems Support Specialist
Coast Property Management
Ashley Mysliwiec is a multifamily marketing professional specializing in marketing systems, lease-ups, and revenue-driven strategy. In her role as a Marketing Systems Support Specialist with Coast Property Management, she partners with on-site teams and leadership to strengthen marketing performance, streamline systems, and connect marketing efforts directly to occupancy and revenue outcomes.
Ashley is passionate about helping teams move beyond reactive marketing toward intentional, data-informed strategies that support both property performance and team success. She brings a practical, field-informed perspective shaped by nearly a decade in property management and real estate marketing.
Connect with Krista on LinkedIn for more expert insights!