Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Episode 23: Brandie Thomas/ Balancing Technology With Humanity
There is a very real need for AI and centralization in multifamily leasing, but have we lost touch with the need for a human touch? RealPage’s Krista Hurley and Demmon Partners’ Brandie Thomas discuss how to ensure that a reliance on websites and CRM doesn’t take your focus off the very real and human needs of prospects, like a feel for the community and connection with staff.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
Brandie Thomas
Director of Marketing
Demmon Partners
Brandie has been in property management marketing and leasing for over 20 years. Her experience ranges from organizing events to traditional marketing and digital content creation.
Brandie’s professional skill set includes Google Analytics certification, social media strategy and insights, property management budgeting and SEO/SEM oversight. She is also an experienced coach specializing in leasing team dynamics and group problem-solving.
Multifamily Talks is a Feedspot Top 100 Multifamily Real Estate podcast and an iApartments Top 5 Multifamily Operator podcast.
You can learn more about Brandie Thomas and Demmon Partners at:
https://www.linkedin.com/in/high5content/
https://www.demmonpartners.com/