National Renter Study
2024 National Multifamily Renter Study
Learn the latest trends in renter sentiment — plus actionable strategies to address them — in our second annual study
Created, Completed and summarized by
A study of U.S. renters reveals that 97% of renters would choose a specific unit and renew their lease with improved property management offerings.
The in-depth findings of the 2024 National Multifamily Renter Study provide a unique look at renter sentiment across the U.S. This research report also provides actionable strategies for property management companies to acquire and retain renters, drive operational efficiency and deliver a connected, world-class resident experience.
Take a deep dive into current renter needs and expectations
97% of renters say they’d be more likely to renew their lease if working with their property manager was as easy as interacting with Amazon®.
98% of renters think property managers should offer a loyalty program for on-time rent payments that would provide points for rent payments, groceries, gas, personal care, etc.
77% of renters have struggled with credit and would like help with flexible payment schedules and a financial wellness program offered by their property management company.
of renters were interested in flexible payment schedules rather than an in-full, once-a-month payment
The research
As a leading software and data analytics provider to the real estate industry, RealPage partnered with Dimensional Research®, which provides practical market research to help technology companies make smarter business decisions.
Participation
- The survey included 2,000 U.S.-based participants ages 18 to 55 who are currently multifamily home renters.
- A mix of genders, household incomes, regions and demographics were captured to provide a reliable snapshot of the U.S. population.
- The research study was conducted online in June 2024.
