Market Analytics

Only RealPage® Market Analytics Provides 100% True Performance Visibility

Multifamily’s unparalleled market intelligence platform provides 100% visibility into market, business and asset performance, enabling stakeholders to view, visualize and leverage insights, information and reports at market, submarket and property levels.

Insights You Can Trust to Minimize Risk, Maximize Returns and Drive Growth

RealPage Market Analytics runs on unique lease transaction data, current survey data, the industry’s deepest trove of historical data, Real Capital Analytics’ sales transaction data, and precise econometric modeling—for a powerhouse intelligence platform that helps stakeholders make capital allocation, construction, acquisition, management and disposition decisions with absolute confidence.

Intelligence for Property Managers

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Intelligence for Property Owners

Operate efficiently, generate desired cash flow and fuel NOI growth with actionable intelligence from market down to property levels that identifies trends, concessions, submarket forecasts and competitor insights to drive true property performance.

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Intelligence for Investors

Drive superior asset performance, see trends in capital markets, realize maximum returns and mitigate risks with actionable market, submarket, neighborhood and property intelligence that uncovers the best real estate investment opportunities.

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Intelligence for Lenders

Identify the best real estate loan origination opportunities, drive maximum returns and minimize risks with accurate market, submarket, neighborhood and property intelligence.

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Intelligence for Brokers

Uncover prospects in multifamily property acquisition/disposition cycles, drive new property sales opportunities, facilitate deals, close sales and realize quicker returns with actionable market, submarket, neighborhood and property intelligence.

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Intelligence for Vendors

Discover sales opportunities, find properties, owners, property managers and decision-makers to target for services, close sales and realize growth with actionable market, submarket, neighborhood and property intelligence.

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The Difference Lease Transaction Data Makes

Most industry market performance measurement tools rely primarily on asking rents and occupancy survey data for KPI reporting—disclosing only 5% of property metrics. Multimillion-dollar decisions should not be based on blinded research. With lease transaction data, RealPage Market Analytics makes it possible to see real-time rent roll and revenue, compare new lease rent growth to renewals by market or submarket, and see retention rates, lease terms, average vacant days and other key intelligence to guide decision support.

No other multifamily market research platform has integrated this tremendous scope of data resources:

Lease transaction data from 13M+ units & 400+ markets

Real Capital Analytics sales data covering $18T in transactions

Historical data spanning nearly 30 years of market cycles

“As the apartment market’s performance has shifted with the start of a recession, a big difference is seen in effective asking rents—the price you see on internet listings or hear when inquiring about a property—and rents achieved when new-resident leases are actually executed. In some markets, achieved rents for newly-executed leases are falling quite a bit faster than the shifts in effective asking rents would suggest.”

Greg Willett
Chief Economist, RealPage
See Why Lease Transaction Data Matters

Better understand the difference lease transaction data makes for more accurate market, submarket and property intelligence.

Intelligence in Action

RealPage Explore

Easily access the industry’s most accurate and reliable rent and occupancy data, explore potential investments and compare properties to the competition—for free.

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RealPage Webcasts

Join our live market update webcasts with the industry’s leading economists and analysts discussing market fundamentals, trends, forecasts and diving into performance by metros.

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RealPage Analytics Blog

Stay up-to-date with the most accurate apartment intelligence—including trends and forecasts—and industry news from multifamily’s leading economists and analysts.

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Continental Relies on RealPage Market Analytics Intelligence to Reduce Risk

Paul Vastag’s biggest concern is mitigating risk. As VP of Business Intelligence for Continental Properties, he trusts RealPage Market Analytics to provide accurate intelligence to underwrite deals, evaluate investments and track performance across Continental’s 15,000-unit portfolio of townhome-style apartment homes.

RealPage Market Analytics delivers accurate and comprehensive intelligence trusted by top NMHC companies to drive investment decisions.

Additional features that support the asset strategies of companies like Continental and the NMHC’s top owners, operators and property management companies include:

  • AI Forecasting
  • Econometric Modeling
  • Graphic Visualization Tools
  • Data Direct – Customized Data Extracts
  • Market-Segmented Reports, Publications and Commentaries
  • Economist and Market Analyst Insights and Advisory Services

RealPage Market Analytics has become our one-stop shop for multifamily market research… [with tools that] provide an instant evaluation of any potential transaction that crosses our desks.

Jordan Moss
Founder, Catalyst Housing Group

As market researchers guiding the underwriting of high-dollar, complex multifamily deals in a competitive environment…we highly value RealPage’s data because it provides details on rent rolls such as lease renewals and true revenues that simply aren’t available anywhere else.

Aimee LaMontagne Baumiller
Vice President, PNC Bank

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