Introducing RealPage^_® Market Analytics

RealPage Market Analytics has become our one-stop shop for multifamily market research. Rent comps, sales comps, construction pipelines, operational forecasts and lease transaction data are all easily accessible through a singular intuitive platform. The Data Direct feature allows our team to quickly find and export the specific data sets we need, and the Asset Snapshot tool provides an instant evaluation of any potential transaction that crosses our desks.

Now that we have visibility into resident retention rates and renewal rents and trade-out, we are hooked. Lease transactional data is now firmly rooted in our business practices from underwriting to asset management to property management to budgeting. We’ve also found tremendous value in the enhanced forecasts, the expanded construction pipeline and the data exporting tools – all of which are key inputs into Bell’s business intelligence. RealPage built upon the already strong foundation of Axiometrics and raised the bar 1,000 rungs higher up the ladder.

RealPage Market Analytics gives us the ability to quickly and easily find, view, and export the data we need, saving us hours. Not only does Market Analytics save us time, it also provides actual rent roll data down to the submarket level. Instead of relying on asking rents and offered concessions, we are able to use lease transaction data to better support our decision-making.

As market researchers guiding the underwriting of high dollar, complex multifamily deals in a competitive environment, we are expected to produce reports that are both accurate and precise to the penny. We highly value RealPage’s data because it provides details on rent rolls such as lease renewals and true revenues that simply aren’t available anywhere else. Additionally, the Asset Snapshot feature enables us to export the data we need quickly so we can meet our deadlines efficiently. As a result, we are far more confident in making our rental conclusions.