Your Website Can Cost You Leases: Stay Visible, Compliant & Conversion-Ready
Multifamily marketers are being asked to do more with less — prove ROI, drive high-quality leads and stay compliant — all while digital marketing is evolving at breakneck speed. AI is reshaping renter search. Fee transparency is under legal scrutiny. Compliance and accessibility lawsuits are constant. And renters are expecting fast, mobile-first websites with detailed unit pricing and conversational content.
If your website isn’t built for AI search, accessible to all and engineered to convert, you’re not just behind — you’re invisible. That invisibility can cost you leases, budget and credibility.
Join RealPage® Industry Principal Lisa Haskins and special guest Thomas Lavallee, Corporate Counsel at RealPage, as they sit down with Courtney Bastian from Dayrise Residential to discuss what marketing and legal experts are seeing in the field and what multifamily websites must deliver in 2026.
In this webcast, you’ll learn:
- How SEO + GEO keeps your properties visible in both traditional and AI search experiences
- How G5 websites leverage mobile-first UI, speed optimization and conversion-driven features like interactive widgets and micro-animations to turn your website into a high-performing leasing engine
- How Dayrise achieved an 88% lift in conversions and a 57% increase in signed leases
- How upgraded fee transparency tools dynamically show costs based on renter selections, keeping you compliant and competitive
- How built-in WCAG compliance and accessibility helps you reach more renters and reduce legal risk without relying on third-party overlays
Keep your website from being the weakest link. Learn how to stay visible, compliant and conversion-ready — without adding more to your plate.
Courtney Bastian is a dynamic Senior Director of Marketing with nine years of experience in the multifamily industry. She has led strategic marketing initiatives that drive measurable growth, elevate brand presence, and enhance lead generation. Known for her deep industry expertise and innovative mindset, Courtney consistently delivers results that improve marketing efficiency and strengthen portfolio performance. In recognition of her impact, she was named the Houston Apartment Association’s 2025 Marketing Director of the Year. Her ability to adapt to change, combined with her strategic vision, has established her as a trusted leader and invaluable partner in driving success and growth across the multifamily space.
Lisa Haskins
Industry Principal, G5Lisa Haskins is an Industry Principal for G5 at RealPage, where she combines her multifamily operations background with deep expertise in marketing technology to deliver tailored, customer-centric solutions. With experience spanning leasing consultant and assistant community manager roles at Sequoia Equities, Lisa brings a rare ability to connect authentically with clients because she’s lived their day-to-day challenges. From customer success to solution engineering at G5, she received G5’s “Do the Right Thing” Award, as she is known for her dedication to client success, her technical acumen across G5’s digital marketing solution and now RealPage’s robust technical ecosystem, and her talent for demonstrating how technology directly addresses customer pain points.
Thomas Lavallee
Corporate Litigation Counsel, RealPage, Inc.Thomas Lavallee is Corporate Litigation Counsel for RealPage, Inc., where he focuses on resolving disputes prior-to and during litigation. Thomas also provides counsel for issues concerning digital accessibility, fee transparency, and fair housing compliance. Before joining RealPage, he was the head of compliance and business operations at G5 Search Marketing and a corporate litigator at a national law firm in Boston.
