Market Intelligence: South Central Multifamily Market Update
As the new year moves into its second month, RealPage returns with its refreshed Regional Market Webcast Series, featuring newly refined subregions designed to reflect today’s market realities.
The South Central webcast delivers a comprehensive view of supply, demand, and performance across Texas, Arkansas, and Oklahoma—with a metro‑level perspective on what’s changing, what’s stabilizing, and what operators should prepare for as we head toward peak leasing season.
Join RealPage economists and market experts for a data‑driven look at how fundamentals are evolving, where demand is diverging from supply, and how performance metrics are trending across major markets in the region.
What You’ll Learn
Supply & Demand Fundamentals
Supply is cooling across much of the South Central region—but demand headwinds persist in several major metros.
- Will 2026’s supply cooldown be enough to counteract softening demand?
- Which macroeconomic forces are shaping renter behavior, development pipelines, and absorption?
Performance Metrics & Market Signals
Get clarity on current and emerging trends across the region:
- Occupancy, rent growth, and renewal performance
- Which metros are leading, lagging, or beginning to soften
- Early indicators operators should be watching as leasing season ramps up
Markets Covered
Texas
Abilene • Amarillo • Austin–Round Rock–San Marcos • Beaumont–Port Arthur • College Station–Bryan • Corpus Christi • Dallas–Plano–Irving • El Paso • Fort Worth–Arlington–Grapevine/Granbury • Houston–Pasadena–The Woodlands • Killeen–Temple • Lubbock • McAllen/Brownsville • Midland/Odessa • San Angelo • San Antonio–New Braunfels • Tyler • Waco
Arkansas
Fayetteville–Springdale–Rogers • Little Rock–North Little Rock–Conway
Oklahoma
Oklahoma City • Tulsa
Who Should Attend
- Multifamily owners, operators, and asset managers
- Investment and development professionals
- Revenue management and market strategy leaders
Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
Adam Couch
Marketing Research Analyst, RealPage, Inc.Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.