Market Intelligence: Build-to-Rent Market Trends
Development in the Build-to-Rent (BTR) sector surged in recent years as single-family affordability challenges, demographic shifts and lifestyle changes fueled support for the concept with renters who are entering the homebuying stage.
Potential investors considering diversifying their portfolio seek additional insights as more developers and operators penetrate the market. Real estate companies continue to question the impact of the BTR sector on their multifamily portfolios while also weighing its potential to generate additional revenue, meet current tenant desires and supplement overall growth for the core business.
Join industry-leading rental housing experts to explore the evolving market dynamics of alternative living options with discussion including:
- Supply Overview
- Construction Activity
- Demographic Influences
- Performance Snapshot
- Operational Challenges
- Industry Outlook
Adam Couch specializes in residential housing research and advanced analytics, with a focus on risk assessment, emerging trends, capital markets, and demographic shifts across the multifamily sector. He develops forward‑looking research into strategic recommendations that guide executive decision‑making across investment, portfolio strategy, and operations through market cycles and changing economic conditions. Adam has spoken at commercial real estate conferences, been cited in The Dallas Morning News, and previously advised Fannie Mae on multifamily asset management strategy.
Darren Williams
President/Founder, Portico Property ManagementPrior to starting Portico in 2011, Darren was the Vice President of Operations at Verde Apartment Communities where he oversaw the development of 5,000 construction units throughout the four major MSA’s in Texas. He has supervised the management of over 100,000 units in his career throughout the nation, along with overseeing 50+ new construction projects. During his career, Darren has helped to acquire, build, and manage over two billion dollars in multi-family real estate.
Darren holds a Bachelor of Science in Political Science and a Masters of Business Administration from Arizona State University. His passion remains focused on building the very best teams.
