Market Intelligence: Beyond Tariffs: Navigating Operational Expense
While the apartment industry has adapted to tariff uncertainties, a new wave of cost pressures is reshaping the operating landscape in ways that demand immediate attention. Insurance premiums are skyrocketing across key markets, utility costs are creating regional disparities, and labor market disruptions are driving unprecedented expense growth that outpaces rent increases. For operators, the challenge is not just managing individual cost categories but navigating the cascading effects that threaten cash flow stability and long-term profitability.
Join RealPage® rental housing experts as they examine the evolving expense landscape and provide actionable strategies for cost management with discussion topics including:
- Examining how expense growth is outpacing rent performance and creating potential cash flow challenges
- Analyzing the insurance crisis by the numbers and its geographic spread from Florida to Texas and California
- Reviewing how leading operators are leveraging technology adoption to navigate rising expenses
- Evaluating consumer spending patterns and warning signs in Class C and affordable segments
Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.
Julia Bunch
Content Manager & Real Estate Writer, RealPage, Inc.Julia Bunch is the Content Manager and Real Estate Writer at RealPage, where she focuses on delivering data-driven insights into multifamily housing market trends. Julia has worked as a reporter, writer and editor covering commercial real estate, urban issues and economic development for publications such as D Magazine, Dallas-Fort Worth Real Estate Review, D CEO Magazine and Bisnow.
