Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
How AI is Changing the Future of Multifamily Marketing & Leasing
Join us for the next session of Multifamily Talks Live as we explore The Impact of AI on Multifamily Leasing & Marketing.
AI is transforming how operators attract, engage, and convert prospects into residents. From intelligent automation to hyper-personalized marketing, AI-driven tools are reshaping marketing and leasing strategies.
In this episode, our host, Krista Hurley, Industry Principal at RealPage and Josh Albrechtsen, SVP & GM of Front Office Solutions will explore how AI is revolutionizing multifamily marketing and leasing. They’ll discuss how AI-powered automation, predictive lead scoring, and conversational leasing assistants streamline operations, improve conversion rates, and enhance the prospect and resident journey. They’ll also tackle common challenges, ethical and compliance considerations, and the evolving role of human leasing professionals in an AI-driven world.
If you want to stay ahead of the competition, this is a conversation you won’t want to miss!
Krista Hurley
Industry Principal, Front Office Leasing
RealPage, Inc.
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Josh Albrechtsen
SVP, GM of Front Office Solutions
RealPage, Inc.
Josh is responsible for the strategy and success of the RealPage Front Office platform, driving innovation across products that enable thousands of properties to improve marketing and leasing results. He joined RealPage in October of 2024 and was previously the co-founder of a HealthTech startup, Cortex. Josh began his career in the PropTech space at Entrata, where he was SVP of Product and Operations. He holds a BS in Information Systems from BYU and an MBA from MIT. He lives in Utah with his wife and three kids, and enjoys mountain biking and snowboarding.
Connect with Krista Hurley on LinkedIn for more expert insights!