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Multifamily Talks

Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.

Episode 25: Ariel Baranauckas/Carter-Haston: Tapping Into the Power of Wow

Jun 11, 2024
47 min

With the advent of technology and automation in the multifamily industry, apartment marketing is evolving in some very surprising ways. Join RealPage Industry Principal Krista Hurley and Ariel Baranauckas from Carter-Haston as they discuss how tapping into the power of WOW can create a truly memorable resident experience – and a truly remarkable staff.

Ariel Baranauckas

Vice President of Marketing

Ariel’s innovative approach is currently driving the growth of more than 50 communities with 16,000 units across 10 states. She specializes in finding new, effective strategies that support the Carter-Haston team internally resulting in a more positive work environment that fosters increased productivity and higher morale.

With an eye on the latest market trends and out-of-the-box thinking, Ariel has been able to boost each organization she has served in both financial gain and greater visibility online. She has been instrumental in implementing web and social media efforts that deliver a significantly elevated ROI.

Ariel’s creativity, adaptability and desire to find new, more effective methods make her a highly sought-after advisor and subject matter expert in the ever-changing field of marketing. She credits her extensive background in real estate, property management and multifamily residential organizations as having been integral to her ongoing success.

Krista Hurley

Industry Principal, Front Office Leasing
RealPage, Inc.

Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.

Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.

She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.

Multifamily Talks is a Feedspot Top 100 Multifamily Real Estate podcast and an iApartments Top 5 Multifamily Operator podcast.

You can learn more about Ariel Baranauckas and Carter-Haston at: