RealPage Podcast

Key Insight #4: Accelerate Fully Virtual Leasing—Not Just Tours

Feb 5, 2021
11 min

Pandemic lockdowns sharpened the advantage for operators investing in virtual leasing tools.

Remote property tours and paperless applications driven by safety and preference are accelerating demand for a full virtual leasing platform that manages execution while properties focus on closing deals and optimizing both customer journey and resident experience.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization
RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

Andrew Bowen

Industry Principal, Asset Optimization
RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

David Polewchak

Industry Principal, Asset Optimization
RealPage, Inc.

David Polewchak is an Industry Principle for the Asset Optimization suite of capabilities. As an Industry Principal, David works directly with current and future partners to fully utilize RealPage, Inc. software solutions to optimize asset performance and realize asset strategies. David is an expert in the field of revenue management, specializing in both LRO and Yieldstar as well as business intelligence, lead management and portfolio benchmarking.

Prior to joining RealPage, David worked for Rainmaker LRO for four years where he was a revenue manager and a Director of Solutions Engineering. David has also worked extensively in multifamily and student housing operations.

David holds a bachelor’s degree in business psychology from the University of North Colorado and an MBA in finance and accounting from Regis University.

Tracy Saffos

Industry Principal, Asset Optimization
RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions.  She joined RealPage in January 2014 after a 30-year career in multifamily real estate. 

Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.

Download the full guide, 21 Key Strategic Insights for 2021, to give your multifamily planning an edge in 2021: https://www.realpage.com/lp/21-strategic-insights/

Read the blog on this Insight here: https://www.realpage.com/blog/accelerate-fully-virtual-leasing/

Watch the video version of this podcast here: https://www.realpage.com/videos/accelerate-fully-virtual-leasing/

Key Resource:

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