Stay ahead in uncertain conditions with playbook insights from multifamily industry leaders that will help you adapt, adjust and advance your rental housing strategies to find efficiencies, performance advantages and revenue opportunities in 2023 and beyond.
BONUS CONTENT: TOP 5 OPERATIONAL CONCERNS
Multifamily executives reveal strategic priorities as they answer:
“What is your #1 concern for 2023, and what are you doing to address that concern?”
Explore insights* from leaders at the industry's top firms, including:
Scott Pechersky
Chief Technology Officer
Drive Efficiency Without Sacrificing Performance
“We pick technologies to make our lives easier.”
Cindy Clare
Chief Operating Officer
Equip Your Team for a Down Market
“How you manage hard times prepares you for the upside.”
Robert Waz
Dir. of Revenue & Strategic Operations
Automate or Centralize Administrative Tasks
“Our focus onsite is to enhance customer experience.”
Travis Oden
Senior Vice President for Operations
Adopt Pods for More Efficient Operations
“We started this journey looking at activities in buckets.”
Tasha Krawiec
SVP for Operations
Make Leasing Incredibly Easy for Everyone
“Customer-centric means, ‘Was it really this easy?’”
Alexis Murrell
Vice President of Marketing
Watch the Back Door: Limit Turnover Risk
“You need a human touchpoint ahead of lease expiration.”
Kelly Marks
National Marketing Manager
Reduce App Fatigue in the Resident Experience
“If a resident asks for help, we all know how to answer.”
Sam Rotter
Chief Administrative Officer
Streamline Payments & Resident Billing
“To better utilize staff, we’re growing with automation.”
Joslin Philley
Director of Customer Experience
Embrace the “S” in ESG
“We focus on resident and employee satisfaction.”
Patrick Carroll
Founder & CEO
Stay Opportunistic & Look for Signs of Distress
“Everybody always regrets not buying at favorable pricing.”
Chris Reilly
President and CEO
Shift Your Value-Add Investment Strategy
“People know they have to act sooner than later.”
Jennifer Staciokas
Exec. Managing Dir., Property Mgmt.
Achieve the Next Big Thing: Smart Marketing
“I want to adjust our strategy to dial things up or back.”
John Lawler
Dir. of Revenue Mgmt. – Asset Mgmt.
Optimize Lease-Ups to Stand Out From the Crowd
“Strong teams help cultivate community and excitement.”
Darren Williams
President
Play Small Ball: Seek Incremental Improvements
“My competitors are Amazon, Uber and Tesla expectations.”
Miguel Gutierrez
Chief Operating Officer
No Surprises: Create Transparency Through Data
“We invest in world-class systems with data-driven processes.”
Leonard Wright
Vice President of Operations
Prevent Revenue Leakage to Boost Value
“Find ways to improve the process and decrease the usage.”
Brian Alford
President
Protect the Bottom Line With Proactive Programs
“When we have increased deductibles, concern increases.”
Amber Flores
Manager – Screening
Guard Your Communities Against Fraud
“This is getting more sophisticated on both sides.”
Jennifer Coberth
VP, Management Operations Software
Get Smart About Spend & Vendor Savings
“Redirecting to preferred vendors saved money and time.”
Gina Erwin
President
Identify Win-Win Ancillary Revenue
“It’s more important to build value for the residents.”
James Whitley
Co-Founder & Chief Operating Officer
Capitalize on Strong Student Housing Demand
“Student housing always proves resilient.”
Sarah Jane Milliren
VP, Investment Management & Strategy
Build Better Budgeting: Plan for All Scenarios
“We want a benchmark that is aggressive yet achievable.”
Antonio Marquez
Managing Director
Support Workforce & Affordable Housing
“There’s no silver bullet, but we can start making progress.”
*LEGAL DISCLAIMER: The opinions expressed in this publication are those of the individuals cited, do not necessarily reflect the opinions, views or endorsement of RealPage, and should not be relied upon in lieu of relevant professional (e.g., tax, legal, financial) counsel and advice. This publication is being provided by RealPage for informational purposes only and without representation or warranty.