Insights from RealPage’s Multifamily Leasing Study
Artificial intelligence is rapidly reshaping multifamily operations, but what do leasing agents, the people using these tools every day, actually want from AI?
Join Krista Hurley, Industry Principal at RealPage, Katie Jobe, Product Manager of Leasing AI at RealPage, and Jeannine Zapata, Director of Learning and Resident Programming at LYND LIVING as they break down findings from RealPage’s latest research on AI in leasing — revealing what on-site teams trust AI to do, where they remain cautious and how these insights can guide your next steps. Dive into how Knock Omnichannel AI provides 24/7 support for leasing teams and delivers a better experience for prospective renters.
In this webcast, you’ll learn:
- Which leasing tasks do teams feel confident handing to AI and which they won’t?
- How comfortable are on-site staff with today’s AI tools?
- What concerns are slowing down AI adoption and how to address them?
- How AI can elevate every stage of the leasing journey, from the first touch to resident support.
- Plus: A live demo of Knock Omnichannel AI, showing how smart automation is already transforming real workflows.
Whether AI-curious, cautious or fully committed, this is your roadmap to smarter, more human-centered leasing.
Don’t Miss Out!
Jeannine Zapata leads Lynd’s employee training initiatives, bringing over 20 years of property management experience to her role. Having held nearly every position in the industry—from Leasing Agent to Community Director—Jeannine now develops training programs that empower others to grow their careers just as she has. Most recently, she spearheaded the company-wide implementation of Knock Omni-Channel AI, enhancing prospect response times and driving consistency across Lynd communities. Deeply passionate about training and team development, Jeannine finds her greatest reward in watching team members master their roles and reach new milestones. Outside of work, she enjoys spending time with her four kids and extended family.
Krista Hurley
Industry Principal, Front Office Leasing, RealPage, Inc.Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Katie Jobe
Product Manager of Leasing AI, RealPage, Inc.Katie Jobe is the Product Manager of Leasing AI at RealPage, bringing over 20 years of multifamily industry experience to the table. With 12 years at RealPage, Katie has held a range of roles spanning Consultant, Manager of Website Implementation, Solution Engineer, Sr. Manager of Account Management, and Product Manager of Consumer Solutions. Prior to that, she spent a decade working directly in multifamily operations. Katie’s deep industry knowledge and passion for innovation drive her mission to transform leasing through AI and smarter digital experiences.
