RealPage Videos

GoldOller Boosts Occupancy with RealPage Business Intelligence

Ariel Hanson, Regional Manager at GoldOller, shares how RealPage® Business Intelligence (BI) gives the company the insights they need to gauge which marketing and advertising sources are providing them the most value at any given time. With the onset of the current pandemic, multifamily communities around the nation have been called to reach and serve their prospects and residents in ways they have never had to before.

Through closely monitoring the market and their own performance with BI, GoldOller took full advantage of the data-filled dashboards and marketing widgets available, to determine the ad sources that were truly boosting their occupancy. They also found that offering self-guided and virtual tours were crucial in helping them adapt to meet the needs of their prospects, despite their leasing doors being shut to the public.  

RealPage BI provides GoldOller with actionable day-over-day and year-over-year data, through KPIs, dashboards, widgets and reports, that they then utilize to best adjust and capitalize on their ad source strategies. The result is increased occupancy and resident longevity and decreased delinquency at their properties.

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