Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Your 2026 AI Playbook—The Must-Dos (and Don’ts)
Be part of our ongoing, candid conversations covering everything shaping the multifamily industry. In this Multifamily Talks Live session, host Krista Hurley, Industry Principal at RealPage, will be joined by Saad Arij from Asset Living and Amanda Flick from Billingsley or Austen Mount from TruAmerica to dive into the essential steps for building an AI strategy that drives real results—and the common mistakes to avoid.
We’ll cover:
- How to align AI initiatives with your operational goals
- Practical use cases for AI in leasing, operations, and facilities
- What NOT to do when implementing AI in multifamily
Krista Hurley
Industry Principal, Front Office Leasing
RealPage, Inc.
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Saad Arij
Senior Vice President, Leasing, Multifamily, Student, & New Development Leasing at Asset Living
Asset Leasing
Saad oversees national leasing operations, lease-up strategy, centralized marketing, and business development support across Asset Living’s multifamily and student platforms. He drives strategic marketing and leasing initiatives to support portfolio performance and client growth objectives, with a strong focus on aligning brand, customer experience, and data-driven decision making. Saad brings over 16 years of industry experience, including more than 12 years with Asset Living, where he has played a direct role in the success of over 200 real estate markets nationwide. He is known for developing talent, fostering collaborative operational partnerships, and guiding teams through both growth and change to deliver consistent value for clients and communities.