Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Why We Centralized: Portfolio-Level Perspectives
Join us for the next session of Multifamily Talks Live, “Why We Centralized: Portfolio-Level Perspectives.”
The multifamily industry is under pressure, from labor shortages and rising costs to rapidly evolving resident expectations. In this episode of Multifamily Talks Live, Krista Hurley, Industry Principal at RealPage, sits down with industry experts to discuss their portfolio’s experience centralizing. Together, they unpack the “why now” behind this bold move, the challenges of rethinking long-standing operational models and how their team defines success. If you're exploring centralization but unsure where to start, this conversation offers a grounded look at the strategic tipping points that matter most.
Krista Hurley
Industry Principal, Front Office Leasing
RealPage, Inc.
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Connect with Krista Hurley on LinkedIn for more expert insights!