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Multifamily Talks

Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.

Multifamily Talks Live: Getting Ahead of Budget Season

Aug 1, 2025
25 min

Budget season may still be a few months away, but for many operators, the prep work is already underway. In this episode of Multifamily Talks Live, Krista Hurley chats with two multifamily operators about what they're doing now to get ahead.

From evaluating expenses and tech stacks to getting site teams involved early, they’ll share what’s working, what’s not and how they’re approaching planning in an unpredictable market.

Krista Hurley

Industry Principal, Front Office Leasing
RealPage, Inc.

Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.

Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.

She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.

Connect with Krista on LinkedIn for more expert insights!

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