Navigating CRM Options: A Practical Guide for Property Managers
Learn about the current state of CRM technology, explore the top three benefits of a CRM solution and understand how to choose the best CRM based on your needs.
Knock CRM
Multifamily CRM for Property Management
Knock®'s CRM is your all-in-one solution for streamlining operations, improving team efficiency, and driving results. With powerful tools for centralization, automation, and reporting, Knock CRM empowers property managers to optimize the leasing lifecycle and boost NOI—all while delivering an exceptional renter experience.
Maximize Multifamily CRM Leasing
Knock CRM is the ultimate solution for property management teams to streamline operations, improve team performance, and deliver exceptional renter experiences. By integrating marketing, leasing, analytics and AI tools into one intuitive platform, Knock CRM empowers property teams to optimize the entire leasing lifecycle and drive measurable results.
Keep High-Quality Leads in Your Portfolio
Knock’s Centralized Leasing Suite ensures leasing agents can seamlessly manage multiple properties from a single dashboard. This centralized approach keeps high-quality leads within your portfolio, providing prospects with more opportunities to lease while enabling your team to work from anywhere.
Boost Efficiency with AI Automation
Knock CRM automates repetitive leasing tasks, such as follow-ups and scheduling, so your team can focus on building relationships and securing leases. With tools like AI Leasing Agent, prospects can self-schedule tours, increasing tour conversions by 22%1
Spend Your Marketing Dollars Wisely
Understand which lead sources are performing and where your budget is best utilized with advanced marketing and attribution tools. With CRM analytics, you can allocate your marketing budget more efficiently, ensuring that every dollar spent on lead generation and marketing efforts is targeted toward the best-performing sources.
Knock CRM Features List
Benefits
Centralized leasing across properties
A unified platform for all communities enables leasing agents to operate from a single dashboard, reducing hand-offs, duplicate data entry and guest cards.
Automation of repetitive tasks with AI (follow-up, tour scheduling, reminders)
Automating routine functions like follow-ups, tour scheduling, and reminders speeds up the lead-to-lease cycle, frees staff for higher-value work, and helps drive occupancy.
AI-enabled omnichannel engagement
Leverage agentic AI for voice, text, email, and chat to ensure every lead receives a prompt response, improving responsiveness and elevating the prospect experience.
Lead source performance & marketing attribution analytics
Gain precise insights into channel effectiveness to enable smarter allocation of marketing spend, improve ROI, and track complex conversion paths.
Seamless integration with existing PMS & tech stack
Ensure data flows easily between your PMS and other platforms, reducing manual errors and supporting a connected property technology ecosystem.
Gamified user interface for leasing teams
A dynamic interface for leasing teams boosts agent engagement, productivity, and adoption of the CRM system.
Rich dashboards and real-time reporting
Access comprehensive visibility into lead performance, agent activity, and operational throughput to empower data-driven decisions.
Property Management System (PMS) Integration Partners
Want to turbocharge your front-office operations?
Explore how RealPage AI, call data and apartment touring tools deliver enhanced experiences for management, property staff and prospects.
AI Leasing Agent: Your Digital Teammate
Knock CRM integrates seamlessly with RealPage’s Lumina AI Leasing Agent, an AI-powered teammate built to engage prospects and fill units faster.
Here’s how it works:
- Respond instantly to inquiries across chat, text, email, and voice—24/7.
- Automate follow-ups, tour scheduling, and reminders to keep leads moving.
- Deliver pricing and availability pulled directly from your property management system.
- Guide prospects through applications to reduce abandonment and speed up move-ins.
Call Intelligence: Insights that Drive Performance
Unlock the full potential of your leasing team with Knock’s Call Intelligence. Gain actionable insights from every prospect call, without the need to sift through transcripts or listen in.
Here’s how it helps:
- Capture and analyze every call between prospects and leasing teams.
- Evaluate performance in real time to replace “secret shops” with data-driven insights.
- Identify coaching opportunities and celebrate top performers.
- Access unified reporting inside Knock CRM for a complete performance picture.
Knock Tours: A Better Touring Experience
With ID and selfie scanning capabilities and fraud exposure reports, deliver a modern touring experience that builds trust and drives conversions with Knock Tours, fully integrated with Knock CRM.
Here’s how it works:
- Offer flexible touring options—agent-guided, self-guided, or virtual—to fit every prospect’s preference.
- Reduce rental fraud with built-in ID and selfie verification.
- Equip leasing teams with property insights and guided tour itineraries.
- Send quotes and follow-ups instantly to keep prospects engaged and close leases faster.
“With RealPage AI Leasing Agent, which is integrated directly into Knock, the AI pulls data from our existing systems, making it more of a seamless, built-in tool. Our teams also have the ability to tag in and out, allowing for easy transitions between human and AI interactions. In contrast, other AI providers operate as a separate platform that requires some setup in order to deliver accurate responses. It also appears to be designed more for centralized environments, whereas Leasing AI functions more like a flexible tool for onsite teams—though it can also scale toward centralization if needed.”
Raintree Partners Boosts Leasing Success with Knock CRM
Discover how Raintree Partner’s team uses Knock to eliminate inefficiencies, streamline operations, and accelerate leasing -- while creating a smoother, more flexible experience for prospects.
Happy Customers
Discover what the most advanced, reliable, and easy-to-use CRM for multifamily can do for your rental housing properties.
Stay Informed
FAQs:
What is Knock CRM?
Knock CRM, a RealPage Company, is a centralized customer relationship management platform designed specifically for multifamily property management. It unifies marketing, leasing, communication, and analytics tools so property teams can attract high-quality leads, convert faster, and improve the renter experience.
What makes Knock CRM different from other leasing CRMs?
Unlike generic CRMs, Knock CRM is purpose-built for multifamily operations. It connects directly with your Property Management System (PMS), incorporates AI tools for leasing automation, and integrates with other RealPage products to help you manage the entire leasing lifecycle from a single platform. Its gamified user interface for leasing teams provides a dynamic experience that boosts agent engagement, productivity, and adoption of the CRM system, turning everyday leasing activities into interactive, goal-driven workflows that keep teams motivated and performance-focused.
How does a CRM help multifamily property managers?
A multifamily CRM automates lead follow-up, centralizes communication, and gives leasing teams real-time insights into marketing and leasing performance. By managing every renter interaction in one place, property managers can reduce manual work, increase occupancy rates, and make smarter decisions about marketing spend.
Does Knock CRM integrate with my Property Management System (PMS)?
Yes. Knock CRM integrates with most major PMS platforms, including RealPage, Yardi, Entrata, and more, enabling seamless data sharing between leasing and back-office systems. This eliminates duplicate entry, keeps pricing and availability accurate, and ensures property staff always have the most current information.
How can AI Agents enhance CRM performance?
When paired with RealPage AI solutions, Knock CRM can automate up to 86% of prospective inquiries through chat, email, voice, and text1. AI ensures that leads receive fast responses while freeing up leasing teams to focus on personalized engagement and closing leases.
What is the ROI of using Knock CRM for property management?
Knock CRM generates strong ROI for multifamily portfolios by improving operational efficiency, maximizing lead conversion, and reducing marketing costs. Its integrated CRM suite helps teams focus on qualified leads, automate outreach, and track results in real time. The outcome is measurable: higher leasing speed, improved team productivity, and a clear lift in net operating income (NOI).
1Aggregate AI Voice customer results before and after AI.