Navigating CRM Options: A Practical Guide for Property Managers
Learn about the current state of CRM technology, explore the top three benefits of a CRM solution and understand how to choose the best CRM based on your needs.
Knock CRM
Multifamily CRM for Property Management
With AI-powered tools, time-saving centralization and robust reporting, Knock®'s property management CRM integrated suite of front office technology stands out for all the right reasons. If you’re looking for an advanced multifamily CRM that improves leasing team efficiency and increases NOI without sacrificing the renter experience, you’ve found it.
Maximize Multifamily Leasing
Our core property management CRM solution combines all your marketing, leasing and analytics tools in one easy-to-use and easy-to-train platform. This multifamily CRM platform helps optimize the entire leasing lifecycle, increase efficiency, while providing an exceptional renter experience.
Keep high-quality leads in your portfolio
Knock’s Centralized Leasing Suite allows leasing agents to effortlessly navigate between properties no matter where they're working from.
Boost efficiency with automation
Scale your leasing efforts and give front office teams a lift by automating redundant leasing tasks and serving prospects the information they want, when they need it.
Spend your marketing dollars smartly
Understand which lead sources are performing and where your budget is best utilized with marketing and attribution tools. With CRM analytics, you can allocate your marketing budget more efficiently, ensuring that every dollar spent on lead generation and marketing efforts is targeted toward the best-performing sources.
PMS Integration Partners
Want to turbocharge your front-office operations?
Explore how RealPage AI, call data and apartment touring tools deliver enhanced experiences for management, staff and prospects.
Meet Your Newest Teammate: The AI Leasing Agent
Supercharge your CRM with the industry's most advanced AI.
Imagine a leasing agent who never misses a call, never forgets a lead, and always quotes the right price. That’s the AI Leasing Agent, now fully integrated with Knock CRM. This isn't just a chatbot; it's a dedicated digital teammate handling the entire leasing lifecycle, so your team can focus on building relationships and creating exceptional resident experiences.
What the AI Leasing Agent Can Do for You:
- Responds instantly to inquiries across chat, text, email, and voice with human-like interaction. Resolve up to 86%1 of prospect inquiries without staff intervention.
- Pull accurate pricing, availability, and unit details directly from your PMS, ensuring prospects get the right information, right away.
- Proactively schedule tours, send automated reminders, and follow up with no-shows to boost tour completion rates by up to 30%1.
- Guide prospects through the application process, answer questions about screening, and follow up on stalled applications to reduce abandonment and accelerate move-ins.
Call Intelligence
Improve property staff performance with call insights and reporting
There’s no need to manually sift through call transcripts or listen in on prospect calls. By capturing call data and reporting on prospects’ preferences, Knock’s Call Intelligence tool gives property management teams the insights they need to evaluate leasing staff performance, celebrate successes and find areas for improvement.
- Capture data on every call between prospects and leasing teams
- Leverage insights to evaluate leasing team performance and replace “secret” shops
- Integrated with Knock CRM for a seamless user experience
Apartment Tours
Enhance the touring experience with Knock Tours
Give prospective renters a high-touch experience from the moment they schedule a tour. Knock’s tablet-friendly touring platform matches the needs of any prospect by offering agent-guided and self-guided tour options. With ID and selfie scanning capabilities and fraud exposure reports, Knock Tours creates the smoothest, most secure touring experience possible.
- Mitigate rental fraud with ID and selfie scanning
- Match the needs of any prospect by providing in-person, video and self-guided tours
- Improve leasing team performance with a tour itinerary highlighting important property information
- Improve conversions after a tour by sending a quote with the click of a button
“With RealPage AI Leasing Agent, which is integrated directly into Knock, the AI pulls data from our existing systems, making it more of a seamless, built-in tool. Our teams also have the ability to tag in and out, allowing for easy transitions between human and AI interactions. In contrast, other AI providers operate as a separate platform that requires some setup in order to deliver accurate responses. It also appears to be designed more for centralized environments, whereas Leasing AI functions more like a flexible tool for onsite teams—though it can also scale toward centralization if needed.”
Raintree Partners Boosts Leasing Success with Knock CRM
Discover how Raintree Partner’s team uses Knock to eliminate inefficiencies, streamline operations, and accelerate leasing -- while creating a smoother, more flexible experience for prospects.
Happy Customers
Discover what the most advanced, reliable, and easy-to-use CRM for multifamily can do for your rental housing properties.
Stay Informed
1Aggregate AI Voice customer results before and after AI.