Blind Spots in Marketing: How Renter Journey Insights Help You Compete and Win
Today’s marketers have blind spots in data while being expected to prove their marketing decisions are working month over month. The pressure is on to do more with less. The answer? Capitalize on the power of data science to expose and optimize how renters are choosing your apartment community through search, digital advertising, social validation via reviews, and conversion-designed websites. And they do this all before even contacting your community.
In our data-driven marketing universe, how do you find more “high intent” renters? How can you get AI technology, advanced attribution, and an open platform to integrate with your PMS?
Join Doug Johnson, President, G5+LeaseLabs Marketing, and Mark Ham, VP Business Development, as they lead a customer panel discussing how to drive your multifamily marketing success.
You’ll learn how the new industry powerhouse of the G5 + LeaseLabs marketing team—now together under RealPage—helps you create compelling renter experiences.
And you’ll also get a sneak preview of what G5+LeaseLabs will reveal at AIM (Apartment Innovation and Marketing conference).
Be sure to catch this game-changing webcast and put your property marketing efforts on an accelerated path to success.
Amanda Zinsmeyer leads Allied Orion’s national Marketing and Education group, where she plays an up-front-and-center role in building the company’s people-first culture. Strategic, poised, and creative, Amanda has earned a reputation for creating and implementing innovative, large-scale, integrated marketing and training programs that engage customers and advance reputation and performance.
Prior to joining Allied Orion Group, Amanda worked for US Residential, where she was the Vice President of Education & Culture, responsible for the national training strategy and corporate marketing initiatives. Previous positions included roles at some real estate heavy hitters, including Mill Creek and Behringer Harvard Residential, where she and her team developed and implemented innovative marketing strategies and in-person, online, and self-guided curriculum for property operations.
Desiree WhiteDirector of Marketing, NE Property Management
Desiree White is the Director of Marketing for NE Property Management. She has been involved in multifamily management for the last 15 years. She leads a cutting-edge and technologically advanced marketing team, who all are knowledgeable in multifamily marketing, online digital content creation and graphic design. She strives to ensure that NE Property Management is the leading company in multifamily marketing while achieving an outstanding online presence. Her team has been nominated for Team of the Year multiple times, and most recently, received Team of the Year for 2021. During her time with NE Property Management, she has received numerous awards, including, Corporate Support Employee of the Year.
Mark HamVice President of Business Development, G5 & LeaseLabs
Mark Ham, Vice President of Business Development for G5 and LeaseLabs by RealPage, brings over 15 years of brand development and digital marketing experience within the Multifamily, Technology, Restaurant and Retail industries. Mark has partnered with brands, such as Nike, Qualcomm, Rubios and Shea Homes to develop targeted campaigns within Google search, paid advertising, social, in-app geo targeting and websites. Today, Mark cultivates strategic partnerships in the Multifamily and Senior Housing space, and develops ROI-focused marketing campaigns that convert leads.
Doug JohnsonPresident, G5
Doug brings over 20 years of C-level leadership experience to his role as President. Doug has consistently focused on building customer-first organizations to drive company success. As G5's Chief Revenue officer, and now President of G5+LL, Johnson has driven innovation and a strong go-to-market strategy built around making customers successful. Prior to G5, Johnson was CEO at Jobalign, the nation’s leading hourly recruiting technology company. Prior to Jobalign, Johnson was CEO at AccessLine Communications, where he drove a company turnaround that grew revenue 10x before being acquired by Telanetix.
Doug holds a B.A. in Accounting and Finance from Washington State University. He enjoys fly fishing on remote streams in Oregon, playing golf, running, biking, and just being outside.