LeaseLabs Search Marketer Boosts Occupancy 6% for Lincoln Military Housing
Lincoln Military Housing encompasses 30,000+ homes located in 200+ communities across the country. Faced with the daunting task of finding qualified leads for this niche market with a marketing team of three, Kelly Marks, their National Marketing Manager, turned to LeaseLabs for help. Soon after they launched a corporate campaign utilizing Search Marketer, they started receiving hundreds of qualified leads.
Given the success of the corporate campaigns, Kelly leveraged Search Marketer for their low-occupancy installations. One community with 10,000+ units had an occupancy percentage hovering in the 80’s. Within the first month of using Search Marketer, it drew 400 qualified leads with a Click-Thru-Rate (CTR) 193% above benchmark and a conversion rate 102% above benchmark. After six months, occupancy was 6% higher.
“Search Marketer was perfect for us. It worked seamlessly. Everything suggested and implemented has increased total leads, qualified leads and conversion rates, and spend is going to the right spots. Jump in head first. You’re going to work with an amazing team and you’re going to accomplish all your marketing goals!”