The “Invisible” Renter Journey: 3 Strategies for Continuous, Customer-Centered Digital Marketing

In the age of the hyperinformed, shop-anywhere consumer, your digital marketing strategy needs to be continuous, data-driven and customer-centered to stay ahead of the competition. However, many multifamily companies aren’t taking advantage of the first part of the renter journey: the “invisible” period.

What is this invisible period? Prospective renters now start their online research 30 days before picking up a phone or stepping into a leasing office. During that time, prospects engage with nearly 40 different touchpoints, from SEO and paid search to Google Business Profiles and community websites.

This eBook dives into the invisible period and provides three actionable digital marketing strategies to make full use of it:

• Maintaining a consistent online presence
• Driving demand with digital advertising
• Qualifying leads and speeding up the leasing process with AI

As you will discover, multifamily marketing solutions, like G5^_®, can help you get qualified leads through smart digital advertising and websites designed to convert at every stage of the renter journey.

For more information, visit www.realpage.com/apartment-marketing/g5-marketing-solutions/.