Conventional Multifamily

How to Protect NOI in Softening Markets

Market conditions are cooling in certain submarkets across the country. What types of assets are most vulnerable to cooling right now, and how do revenue managers react? What do you need to focus on in order to outperform in challenging circumstances? This webcast will focus on identifying the right goals for assets in slowing areas and harnessing the power of your revenue management system to drive continued outperformance.

Discussion Topics Include:

  • Identifying the right strategy to ensure optimum performance despite cooling market conditions
  • How to ensure you’re not tethering yourself to freefalling competitors
  • Learning how to keep the back door shut to boost retention when it matters most
  • Discovering how to stay ahead of the curves—confidently knowing when to pull back and when to push ahead

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

David Danish

Vice President of Revenue & Marketing, LivCor

Mr. Danish joined LivCor in February of 2020 as Vice President of Revenue and Marketing.

Mr. Danish brings nearly 20 years of combined experience in consulting and multifamily asset management including, most recently, eight years at RealPage. There, he provided advisory services for a diverse portfolio of clients ranging from private owner/operators to fee managers to REITs in his role as a YieldStar Advisor before becoming a part of the leadership team in 2012. He played a vital role in developing the Asset Optimization service team for additional offerings including Business Intelligence and Market Analytics.

Prior to joining RealPage in 2011, he oversaw operations for a Dallas-based firm specializing in multifamily acquisitions and re-development in the role of Asset Manager after having first served as Regional Manager for the multi-state portfolio.

He holds a Bachelor of Science degree in Economics from the Wharton School at the University of Pennsylvania with concentrations in Management and Marketing.

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How to Protect NOI in Softening Markets

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