RealPage Analytics Blog

Renter Segmentation

Renter Cohorts in Sun Belt Markets

Renter Cohorts in Gateway Markets

Young Couples Tend to Rent Larger Units and Own More Pets

Families Cohort Gravitates Toward Larger, Older Properties

Established Married Couples Wield High Incomes and Rent by Choice

The Nation’s Fastest-Growing Renter Cohort: Independent Seniors

Best Rent-to-Income Ratio: Affluent Singles

The Second-Largest Renter Cohort: Roommates by Necessity

The Largest Renter Cohort: Starting Out Singles