Asset Optimization

Think they’re all the same?

Do you understand who lives in your apartment portfolio and how these profiles vary from market to market and property to property? Without these insights, you could be missing revenue-generating opportunities.

RealPage analysis of more than 5 million lease transactions in market-rate apartments points to eight basic types of renter households in the conventional vertical. Only a handful of big metros have renter profiles that mirror the national norm, and virtually every small market has unique variations. We’ll examine how much local renter composition varies from location to location and how this can affect your MoM and YoY performance.

Join RealPage experts to gain insights on:

  • The key characteristics of the 8 renter personas
  • Which renter segments are poised for future growth
  • Identifying opportunities from easy/difficult households

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Carl Whitaker

Market Analyst, RealPage, Inc.

Carl Whitaker is a market analyst with RealPage’s Data Analytics division. He brings a background in geography and demographics, analyzing the apartment sector and creating in-depth reports and presentations for clients. Carl has previously worked as an analyst for Axiometrics and for a commercial real estate consulting company whose clients included multifamily property owners where he conducted demographic analysis and analyzed demand for land uses. He holds a Master of Science in Geography.

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