Conventional Multifamily
Series: Smart Solutions

Smart Solutions: Outpace the Competition with Benchmarking & Business Intelligence

If you don’t know how you stack up against the competition, how do you know where to set your goals, forecasts and budgets? And in these quickly changing times, what tools can you use to determine if reforecast numbers are in line with submarket trends and performance?

Reforecasting is absolutely critical in today’s environment — and adjusting performance expectations to catch up with trends requires innovative tools that give you daily updates to transactional performance from competitive assets.

Join RealPage® host Tracy Saffos for the webcast, Outpace the Competition with Benchmarking & Business Intelligence. You’ll hear from industry experts as they discuss comparing your portfolio performance to the competition and ensuring that you won’t be the last to react to changing metrics that drive NOI.

The panel will cover issues such as:

  • How owners and operators are currently using Performance Analytics Benchmarking to see changing trends earlier than ever before — using trends and metrics that are not visible with traditional industry benchmarking tools.
  • How Benchmarking can help ensure expectations are in line with market performance — and how to use this data for reforecasts and budgets.
  • How owners and operators translate performance expectations from a benchmarking analysis into improved performance with Business Intelligence.
  • How owners and operators use these tools at every level of the organization to ensure everyone is focused on the same asset strategy.

Tracy Saffos

Industry Principal, Asset Optimization, RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports product marketing for Asset Optimization including Business Intelligence, Performance Analytics Benchmarking, Market Analytics, Underwriting Analytics and Renovation Manager. She joined RealPage in January 2014 as a Director in Consulting and Training followed by a role as Director in Customer Success, prior to joining Asset Optimization. Her experience includes Head of Asset Management and Operations for a small, private developer.

In addition, she was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver. Tracy managed a portfolio of 10,000 units in Los Angeles Metro, Inland Empire, Orange County and San Diego, CA as well as Phoenix, AZ. She was responsible for 34 communities and revenues of over $142 million annually. Awarded with “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama. Awarded the “Vice President of the Year” for exceptional financial and operational achievements.


Ariel Hanson

Regional Manager, GoldOller

Micheal Bailey-Tonini

Sr. Manager, Operations & Technology, ZRS Management, LLC

Rick Briemann

Vice President, Atlantic Realty Group

On-Demand Webcast

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Smart Solutions: Outpace the Competition with Benchmarking & Business Intelligence

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