Series: Maximize the Resident Experience
The Resident Portal/NOI Connection
Fully engaged residents are a highly valuable real-time asset, without question. But to the forward-thinking property management company, they also provide incredible potential.
Because if consistent, positive engagement leads to an improvement in overall property reputation (and significantly lower lead conversion costs), imagine being able to turn routine, daily resident actions into even greater engagement and higher levels of satisfaction.
In the final installment of the Maximize Resident Experience webcast series, our RealPage® expert panel discusses the transformation of its industry-leading ActiveBuilding® resident portal platform with the integration of the loyalty and rewards capabilities of Community Rewards™.
If you’re looking to motivate desired resident behaviors with reward points at every step in their journey—from lease to move-out—increase activation and drive more frequent activity within ActiveBuilding— creating more opportunities to increase yield—you won’t want to miss this webcast.
Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.
John HinckleySVP, Living Suite, RealPage, Inc.
John Hinckley, CEO at Modern Message (a RealPage company), is a born entrepreneur who has focused the past 15 years creating technology-based solutions for multifamily real estate. He was the Founder of IRIO, the first text messaging solution for multifamily and student housing. He spent the past 8 years leading Modern Message which is best known for creating the #1 resident engagement and loyalty app for apartment communities in the United States called Community Rewards. With a track record in building successful startups, he is committed to the advancement of new ideas and disruption within the world of apartment technology. Mr. Hinckley is a 2004 Business major graduate from Baylor University and currently lives in West Plano with wife Kate, and 3 children.
Mike IveyVP, Product Management, RealPage, Inc.
Mike Ivey is the Co-founder of Modern Message and serves as the COO and Head of Product in Dallas, TX. He is a visionary in the Multifamily and Student Housing industries. Mike is passionate about delivering best in class solutions due to his ability to understand and anticipate the needs of property management executives and staff, then creating and designing products and features to solve them. Mike lives in Dallas with his wife and 3 children.