Series: Powering Your Asset Lifecycle
Powering Ownership & Operations
RealPage® Market Analytics has been helping companies of every size, in markets and submarkets across the country, gain competitive insights to operate efficiently, generate desired cash flow and fuel NOI growth now and in the future.
Gain a better understanding of the lease transaction metrics vital to making the most effective on-demand business decisions.
Topics discussed with guest companies include:
- How to utilize precision forecasting to fortify your business plan and budget for the coming year
- Getting the smart answers you need fast from features like map and grid, data direct, trends and competitive pricing survey reports
- Why, when and which performance metrics, lease transaction metrics, supply and demand, and employment data to leverage for the best optimized outcomes
- Collaborating with the different Action Intelligence Teams (e.g., Conventional Market Research Team, Data Analysts and Economists Team, Data Science Team, Client Success Team)
Natalie Long manages client services for the Market Analytics and Underwriting Analytics platforms in the RealPage Asset Optimization suite of capabilities. Natalie focuses on empowering clients and their business through the use of macro analytics on apartment fundamentals, forecasts and capital markets. Prior to her role in client services, Natalie spent two years as an analyst in RealPage’s market intelligence division and three years as a senior appraisal analyst for JP Morgan Chase. Natalie holds a bachelor’s degree in communications and a master’s of real estate from Texas A&M University.
Jay ParsonsDeputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.
Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.