Conventional Multifamily
Series: Touchpoints

Touchpoints Webcast Series Part 1: 3 Multifamily Marketing Trends Destined to Transform Your Business

Attracting, converting and retaining renters today is both an art and a science—getting it right means better leads, more leases and a more robust ROI.

In Part 1 of our 12-part webcast series, we’ll explore common pain points and the innovative solutions businesses are adopting today utilizing advanced technology—technology that can transform your business.

Led by Brock MacLean, SVP of Business Development for LeaseLabs®, a RealPage® company, and Steven Ozbun, President of LeaseLabs, this session will focus on people-based marketing, intricate customer journeys, and the bottom line analytics impacting the industry. You’ll learn about the strategies, tools and techniques needed to successfully market to today’s multifamily consumer.

Brock MacLean

Senior Vice President, Business Development, LeaseLabs, a RealPage Company

Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.

Steven Ozbun

President, LeaseLabs

Steven Ozbun, President of LeaseLabs, SVP at RealPage is a national speaker, innovator and brand builder. Steven has spent the last decade growing LeaseLabs as well as the brand and marketing strategies of countless new developments from Hawaii to Connecticut and has worked with over 300 property management companies including 30 of the NMHC top 50. LeaseLabs has been awarded over a half dozen NAHB Pillars awards for its design and marketing work and has been recognized in countless publications including Forbes, Inc 500 and Units magazine.

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Touchpoints Webcast Series Part 1: 3 Multifamily Marketing Trends Destined to Transform Your Business

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