Making Marketing More Effective with Benchmarking
Benchmarking to lease transaction data has become the norm for today’s sophisticated multifamily owners and operators. Join RealPage® industry experts Andrew Bowen and Tracy Saffos for this webcast.
Learn how your marketing team can leverage a benchmarking platform to understand and drive effective campaigns that go well beyond cost per lead/lease analysis while being more surgical with marketing spend.
- The importance of context-to-availability relative to the market
- Utilizing benchmarks such as Leads per Available Unit to measure efficacy
- Evaluating closing percentages and timing of advertising channels
- Evaluating marketing spend effectiveness relative to the marketplace
Andrew Bowen serves as a Vice President of Market Strategy for Real Page in both the Ownership and Single Family Rental markets. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics. Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit brining a passion backed by twenty years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
Tracy SaffosIndustry Principal, Asset Optimization, RealPage, Inc.
As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions. She joined RealPage in January 2014 after a 30-year career in multifamily real estate.
Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.
Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.