Conventional Multifamily

Making Marketing More Effective with Benchmarking

Benchmarking to lease transaction data has become the norm for today’s sophisticated multifamily owners and operators. Join RealPage® industry experts Andrew Bowen and Tracy Saffos for this webcast.

Learn how your marketing team can leverage a benchmarking platform to understand and drive effective campaigns that go well beyond cost per lead/lease analysis while being more surgical with marketing spend.

They’ll discuss:

  • The importance of context-to-availability relative to the market
  • Utilizing benchmarks such as Leads per Available Unit to measure efficacy
  • Evaluating closing percentages and timing of advertising channels
  • Evaluating marketing spend effectiveness relative to the marketplace

Andrew Bowen

Industry Principal, Asset Optimization, RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

Tracy Saffos

Industry Principal, Asset Optimization, RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports product marketing for Asset Optimization including Business Intelligence, Performance Analytics Benchmarking, Market Analytics, Underwriting Analytics and Renovation Manager. She joined RealPage in January 2014 as a Director in Consulting and Training followed by a role as Director in Customer Success, prior to joining Asset Optimization. Her experience includes Head of Asset Management and Operations for a small, private developer.

In addition, she was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver. Tracy managed a portfolio of 10,000 units in Los Angeles Metro, Inland Empire, Orange County and San Diego, CA as well as Phoenix, AZ. She was responsible for 34 communities and revenues of over $142 million annually. Awarded with “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama. Awarded the “Vice President of the Year” for exceptional financial and operational achievements.

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Making Marketing More Effective with Benchmarking

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