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Making Smart Pricing Decisions in a Competitive Leasing Environment

Your current pricing decisions should not be based solely on today’s supply/demand imbalance if you want to outperform the market. You must also consider upcoming positioning as prime leasing season will roll around again in Spring 2018.


Join Greg Willett and Andrew Bowen as they share expert insights on the apartment leasing landscape and outline priorities for making effective unit-pricing decisions.

Topics discussed will include:

  • Near-term product completion leaders by metro and neighborhood
  • Lease-up velocity and use of leasing concessions in new deliveries
  • The impact of Class A product leasing competition on Class B and C communities
  • Pricing strategy decision-making
  • Revenue management successes in lease-up properties
  • Pricing position plays leading into the return of prime leasing season

Andrew Bowen

Industry Principal, Asset Optimization, RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

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Making Smart Pricing Decisions in a Competitive Leasing Environment

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