Making Smart Pricing Decisions in a Competitive Leasing Environment
Your current pricing decisions should not be based solely on today’s supply/demand imbalance if you want to outperform the market. You must also consider upcoming positioning as prime leasing season will roll around again in Spring 2018.
WHY YOU NEED TO WATCH
Join Greg Willett and Andrew Bowen as they share expert insights on the apartment leasing landscape and outline priorities for making effective unit-pricing decisions.
Topics discussed will include:
- Near-term product completion leaders by metro and neighborhood
- Lease-up velocity and use of leasing concessions in new deliveries
- The impact of Class A product leasing competition on Class B and C communities
- Pricing strategy decision-making
- Revenue management successes in lease-up properties
- Pricing position plays leading into the return of prime leasing season
Andrew Bowen serves as a Vice President of Market Strategy for RealPage in both the Ownership and Single Family Rental markets. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics. Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit brining a passion backed by twenty years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
Greg WillettChief Economist, RealPage, Inc.
Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.