Improve Your Online Reputation and Unlock Hidden Yield
Your online reputation is the key to attracting the right applicants and closing more leases—without increasing hard marketing costs. In this webcast, RealPage experts Jon Pastor and John Hinckley will discuss how a resident engagement strategy can transform your online reputation and unlock hidden yield in your portfolio. And you’ll also learn about additional ways you can quantify your online reputation and measure overall success.
A comprehensive renter engagement/relationship strategy is key to covering both sides of the reputation equation. This webcast provides a deep dive into the benefits of a two-pronged approach for a strong online reputation:
- Offense—how proactive development of a healthy online reputation can influence resident engagement
- Defense—the role of diligent monitoring and management of social media and timely response to reviews as it relates to a healthy online reputation
Lastly, we’ll wrap up with an ORA score awareness discussion and the re-announcement of the J Turner data partnership with RealPage.
If you’re looking to drive real business advantage through online reputation management, this webcast is must-see.
Jon joined RealPage in 2017 and is currently the Senior Vice President of Consumer Solutions. In his role at RealPage, Jon leads the Websites, Syndication, SEO/SEM, CRM, Online Leasing, Resident Portals and Contact Center solutions. Jon is also one of the senior leaders responsible for integrating our recent acquisitions of Rainmaker LRO and ILM, LeaseLabs, ClickPay and On-Site. Jon came to RealPage via the acquisition of Rainmaker’s Multifamily Division (LRO and ILM) where he was President, CTO, and head of product management. Prior to that, Jon founded an ILS / multifamily data analytics platform named Rent Jungle, which was acquired by Rainmaker in 2014. Outside of multifamily, Jon has held leadership roles at Microsoft and McKinsey & Company.
John HinckleySVP, Living Suite, RealPage, Inc.
John Hinckley, CEO at Modern Message (a RealPage company), is a born entrepreneur who has focused the past 15 years creating technology-based solutions for multifamily real estate. He was the Founder of IRIO, the first text messaging solution for multifamily and student housing. He spent the past 8 years leading Modern Message which is best known for creating the #1 resident engagement and loyalty app for apartment communities in the United States called Community Rewards. With a track record in building successful startups, he is committed to the advancement of new ideas and disruption within the world of apartment technology. Mr. Hinckley is a 2004 Business major graduate from Baylor University and currently lives in West Plano with wife Kate, and 3 children.