Series: Renter Engagement
Renter Engagement Webcast Series: Fast-Track Your Property Management Marketing Strategy
Join our expert panel as they discuss what’s revolutionizing marketing and leasing. Find out how to build a marketing strategy that will strengthen your brand and revenue opportunities—even if the market isn’t super-hot. We’ll discuss:
- Gaining insights into current trends in property management marketing
- Different marketing strategies (“sniper” vs. “spray and pray” approach)
- Maximizing your marketing spend in a slowing economy
- Omnichannel approaches that help to empower brand awareness
Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.
Rich HughesSenior Vice President, Data Science, RealPage, Inc.
Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.